FIND YOUR LEAK
Pick the revenue leak that sounds like you.
Each page maps the evidence, the dollars, and the drafted fix.
CapEx Risk
Device lease is live; utilization isn't. CapEx gap runs ~$13.5K/mo while the next rep books a demo.
Consult Ghosting
They sat for the implant consult, then vanished. 62% ghost; reviews mention fear 3x more than price.
Fear Friction
They're searching anxiety-free; your GBP leads with credentials. Fear stops the book before the chair.
Inventory Indigestion
You didn't ship a bad SKU; you shipped the wrong one. Wishlist moved; your production run is dead stock.
Menu Stagnation
Traptox has 340% more demand than Botox; your menu doesn't. Empty chairs, wrong names (~$10.4K/mo).
PDP Spec Silence
Your pan hits 500F; your PDP still says oven safe. Vague copy loses the two-tab bake-off.
Process Anxiety
They fear living through the remodel, not paying for it. No dust protocol on your site = filtered pre-bid.
Returns from UX Bugs
Pinching buckles and two-hand folds dominate 1-stars, then crush conversion and spike returns.
The CAC Tax
62% of lost buyers die on the PDP, not checkout. Spec gaps tax every ad dollar (~$876K/yr).
The Proposal Gap
Your bid is a price sheet; theirs ships a dust protocol. 70% of bad remodel reviews cite process, not craft.
The Spec War
4 of 5 competitors claim Metal Utensil Safe. Missing table-stakes specs loses the comparison shopper.
The Trust Tax
Parents audit one-hand fold, UPF, washable above the fold. Miss a trust spec; CPA climbs with no ad change.