Truth Card Gallery

Company by company. Every leak priced in dollars.

A highlight reel across verticals. One panel per company: its biggest revenue leaks, each priced and backed by a receipt, and one total that adds up. Masked names stay masked. Company profiles are anonymized composites drawn from real scan patterns.

One row per company, biggest leak first. Scroll a row sideways to read every Truth Card.

multi-location-operators
Portfolio Truth Card
Ontevo score35/100
Multi-site operators · 4 groups · 35 sites · Jun 2026

Fix the two leaks all four groups share, across all 35 sites.

$157,800/mo
Est. combined monthly leakage
Worst 3 groups by leakage
22-site fitness rollup
$61,200/mo
39% of total
4-site medspa
$34,300/mo
22% of total
6-site dental group
$32,700/mo
21% of total
Three of four groups carry more than 80% of the combined leak. Every dollar figure on this card is the scans' own.
Top 3 findings
01
All four groups carry a reputation leak: unanswered critical reviews, sites under the buying threshold, or both.
02
Every group has locations outside the local map pack for its highest-intent term.
03
Three of four sell no recurring plan to repeat customers; the fourth lets its recall list lapse.
21 fixes drafted4 agents assignedEvo Agent drafts them; you review and deploy.
pe-operating-partners
Portfolio Truth Card
Ontevo score37/100
Private-equity platform · 22 sites · 4 states · Portfolio Scan, Jun 2026

Stop the six leaks the whole platform is paying for.

$61,200/mo
Est. portfolio-wide monthly leakage
Worst 3 sites by leakage
Site 14
$5,400/mo
9% of total
Site 03
$4,500/mo
7% of total
Site 19
$3,600/mo
6% of total
Top 3 of 22 sites carry 22% of the platform leak. Per-site figures are illustrative; the platform total is the scan's own.
Top 3 findings
01
Trial-to-member conversion varies 3x across sites; the bottom six clubs leak the most.
02
Nine of 22 sites sit below the 4.3-star buying threshold and drag group-wide search.
03
Month-2 cancellations have no save-flow anywhere in the network.
6 fixes drafted4 agents assignedEvo Agent drafts them; you review and deploy.
smb-rollups-holdcos
Portfolio Truth Card
Ontevo score41/100
Pre-close diligence · 9-site home-services target · Portfolio Scan, Jun 2026

Half of this leak sits in three sites, and none of it is in the seller's numbers.

$38,900/mo
Est. monthly leakage inside the target
Worst 3 sites by leakage
Site 02, the flagship
$9,800/mo
25% of total
Site 07, acquired last year
$6,300/mo
16% of total
Site 05
$4,400/mo
11% of total
Three of nine sites carry 53% of the leak, and the worst of them is the flagship the price is built on. Per-site figures are illustrative; the target total is the scan's own.
Top 3 findings
01
Repeat customers bring 22% of revenue against a 51% cohort norm, so the recurring base the multiple assumes is not there.
02
Two of nine sites sit below 4.0 stars, and the reviews naming the same intake problem go back 14 months.
03
The target is named in one of the 12 buyer prompts we probe; the rival next door is named in seven.
7 fixes drafted3 agents assignedEvo Agent drafts them; you review and deploy.
private-equity
Portfolio Scan · Jun 2026
A PE-backed multi-location fitness group

A PE-backed multi-location fitness group

PE-backed boutique-fitness rollup · 22 locations, 4 states
private-equityportfolio-diligence
Est. monthly revenue leakage
$61,200
8Truth Cards ·84% confidence
Conversion, Market Fit, Reputation, Visibility
We had four dashboards and no answer. This priced the trial-conversion spread and named the six clubs it was coming from.
Operating partner
Open in Concept Studio →Spotlight in the hero →
medspa
medspa
Full Scan · Jun 2026
A Phoenix multi-location medspa

A Phoenix multi-location medspa

Multi-location medspa · Phoenix
medspareputation
Est. monthly revenue leakage
$34,300
7Truth Cards ·89% confidence
Reputation, Conversion, Visibility, Market Fit
We assumed we had a marketing problem. It was the consults arriving after six and the reviews nobody had answered.
Owner-operator · 4 sites
Open in Concept Studio →Spotlight in the hero →
dental
dental
Full Scan · brightlinedental.com · Jun 2026
Brightline Dental Group
Multi-location dental group · Austin
dentalmulti-location
Est. monthly revenue leakage
$32,700
8Truth Cards ·85% confidence
Conversion, Reputation, Visibility, Market Fit
Six offices, six different opinions about what was working. The card put one number on the implant estimates nobody followed up.
Practice director · 6 offices
Open in Concept Studio →Spotlight in the hero →
hvac
remodeling
Full Scan · summitair.com · Jun 2026
Summit Air Mechanical
Residential HVAC + plumbing · Nashville
hvacmulti-location
Est. monthly revenue leakage
$29,600
7Truth Cards ·86% confidence
Conversion, Reputation, Visibility, Market Fit
In July we are flat out, so the eight o’clock calls go to voicemail. Nobody had put a dollar figure on that before.
Owner · 3 locations
Open in Concept Studio →Spotlight in the hero →
dtc
dtc-beauty
Full Scan · Jun 2026
A premium DTC skincare brand

A premium DTC skincare brand

Considered DTC skincare brand · US
dtcdtc-spec
Est. monthly revenue leakage
$28,300
7Truth Cards ·84% confidence
Conversion, Market Fit, AI Visibility, Reputation
Our checkout looked fine to us. Seeing the shipping step priced against the brands we lose to ended a six-month argument in one meeting.
Founder
Open in Concept Studio →Spotlight in the hero →
law
Full Scan · marbrooklaw.com · Jun 2026
Marbrook Injury Law
Personal-injury law firm · Dallas
lawreputation
Est. monthly revenue leakage
$26,400
7Truth Cards ·83% confidence
Conversion, Visibility, Reputation, AI Visibility
The finding we argued with hardest was intake. Then we read our own after-hours call log and stopped arguing.
Managing partner · 2 offices
Open in Concept Studio →Spotlight in the hero →
holdco
cookware
Full Scan · Jun 2026
A holdco-owned DTC cookware brand

A holdco-owned DTC cookware brand

DTC cookware brand · holdco-owned · US
holdcodtc-spec
Est. monthly revenue leakage
$25,400
5Truth Cards ·84% confidence
Market Fit, Reputation, Conversion, AI Visibility
We run nine brands with a team of four. This read the reviews we never get to and priced the warping problem before it reached the P&L.
Head of portfolio operations · 9-brand holdco
Open in Concept Studio →Spotlight in the hero →
dtc
baby-gear
Full Scan · Jun 2026
A DTC stroller and carrier brand

A DTC stroller and carrier brand

DTC stroller & carrier brand · US
dtcproduct-launch
Est. monthly revenue leakage
$25,100
5Truth Cards ·82% confidence
Market Fit, Reputation, Visibility, AI Visibility
Parents told us about the fold for a year and we filed it under someday. Seeing it priced monthly moved it to this quarter's build.
Founder
Open in Concept Studio →Spotlight in the hero →
franchise
remodeling
Portfolio Scan · stonebridgeremodel.com · Jun 2026
Stonebridge Remodeling Group
Bath-remodel franchisee · 12 territories, 2 states
franchisemulti-location
Est. monthly revenue leakage
$24,700
5Truth Cards ·86% confidence
Market Fit, Conversion, Reputation, Visibility
Corporate sends every territory the same playbook. This showed which four of our twelve were leaking and put a number on each.
Owner-operator · 12 territories
Open in Concept Studio →Spotlight in the hero →
medspa
medspa
Full Scan · juniperskinandlaser.com · Jun 2026
Juniper Skin & Laser
Agency-managed medspa · Denver
medspaagency-whitelabel
Est. monthly revenue leakage
$24,100
5Truth Cards ·85% confidence
Market Fit, Visibility, Conversion, Reputation
We manage nine medspas and build our own audits. This is the first report a client read to the end — every gap priced, every fix named.
Agency account director · medspa portfolio
Open in Concept Studio →Spotlight in the hero →
Residential HVAC + plumbing · Nashville
Leak #1
CRITICAL
Answer the 8pm no-cooling call live
No live answer after close during summer peak; reviews show emergency jobs going to whoever picks up.
$8,700/mo
Est. revenue leakage
Share of the week with a live answer, you vs. your rival
Higher is better
You: 33%
Your rival: 88%
▲ 167%
Bottom 18%
“Called at 8pm with no AC in July, got a machine, went with the next company.” · public Google review
Google review corpus + listed-hours audit, 3 service areas
FIX: after-hours answer + dispatch-triage flow so peak-season emergencies book instead of bounce.
Approve Fix
Voice Receptionist
Multi-location dental group · Austin
Leak #1
CRITICAL
Answer the fear that ghosts your implant consults
62% of implant consults ghost, and reviews mention fear three times as often as price; your pages answer neither.
$9,600/mo
Est. revenue leakage
Fear-and-financing topics covered on implant pages, you vs. your rival
Higher is better
You: 38%
Your rival: 74%
▲ 95%
Bottom 21%
“I put it off for a year because I was terrified, and nobody ever addressed it.” · public patient review
Review corpus + on-page audit, 6 locations
FIX: a follow-up sequence that answers fear and financing head-on; treatment coordinators approve each send.
Approve Fix
Email Architect
Multi-location medspa · Phoenix
Leak #1
CRITICAL
Answer every 1-star review within 48 hours
Critical reviews go days without an owner response, and the worst ones set the first impression.
$8,900/mo
Est. revenue leakage
Critical reviews answered within 48 hours, you vs. your rival
Higher is better
You: 42%
Your rival: 85%
▲ 102%
Bottom 28%
212 Google reviews audited; owner replies tracked over a 90-day public log.
Google review corpus, 4 locations, trailing 90 days (n = 212)
FIX: on-brand replies drafted for every unanswered critical review; you approve and post.
Approve Fix
Reputation Defender
Considered DTC skincare brand · US
Leak #1
CRITICAL
Show shipping costs before the last step
Shipping cost first appears on the final checkout screen; most rivals show it in the cart or ship free past a threshold.
$8,200/mo
Est. revenue leakage
Checkout steps before shipping cost appears, you vs. your rival
Lower is better
You: step 5
Your rival: step 1
▲ 80%
Bottom 23%
Walkthrough audit: no shipping estimate before the payment screen; 8 of 10 rivals show it in the cart.
Outside-in checkout audit, 10-competitor cohort
FIX: show shipping earlier and test a free-ship threshold at the hero SKU.
Approve Fix
Pricing Analyst
Personal-injury law firm · Dallas
Leak #1
CRITICAL
Answer new intakes within minutes, day or night
Intake forms sent after 5pm wait for morning; 9 of 10 rival firms advertise live intake around the clock.
$9,200/mo
Est. revenue leakage
Live intake coverage advertised, you vs. your rival
Higher is better
You: 27%
Your rival: 24/7
▲ 270%
Bottom 19%
“Filled out three firms’ forms after my accident; the one that called first got my case.” · public review
Site + listings audit, 10-firm cohort
FIX: after-hours intake acknowledgement + callback-scheduling flow for the intake team to approve.
Approve Fix
Voice Receptionist
PE-backed boutique-fitness rollup · 22 locations, 4 states
Leak #1
CRITICAL
Run every club on the top-quartile trial playbook
Trial-to-member conversion varies 3x across sites; the bottom-quartile 6 clubs leak the most.
$16,400/mo
Est. revenue leakage
Trial-to-membership rate, portfolio floor vs. top quartile
Higher is better
Portfolio floor: 18%
Top quartile: 46%
▲ 156%
Bottom 20%
Cohort model: standardizing the bottom-6 clubs to the network median recovers the gap.
Trial + membership records, 22 sites (operator data room)
FIX: the top-quartile trial-conversion playbook packaged for rollout to the lagging clubs.
Approve Fix
Simulation Engine
DTC cookware brand · holdco-owned · US
Leak #1
CRITICAL
Claim the specs your pans already pass
Buyers compare five specs before adding to cart; your PDP claims half of what your pans already pass.
$7,100/mo
Est. revenue leakage
Top compared specs claimed on your PDP, you vs. your rival
Higher is better
You: 45%
Your rival: 90%
▲ 100%
Bottom 18%
Spec crawl: 4 of 5 rival pans claim metal-utensil safe; your PDP never makes the claim.
PDP spec crawl, 10-brand cohort
FIX: a PDP spec block claiming every spec you already pass — metal-utensil safe, oven-safe temp, PFOA-free — drafted for approval.
Approve Fix
Product Architect
DTC stroller & carrier brand · US
Leak #1
CRITICAL
Engineer the one-hand fold parents ask for
One-hand fold is the #1 wishlist item across stroller reviews; your fold takes both hands.
$6,900/mo
Est. revenue leakage
Top wishlist features covered by your line, you vs. your rival
Higher is better
You: 25%
Your rival: 63%
▲ 152%
Bottom 19%
“Love everything except needing two hands to fold it.” — the most-repeated wish across stroller reviews.
Review corpus, n=4,800, 10-brand cohort wishlist mining
FIX: a one-hand-fold redesign brief with the wishlist evidence attached, spec'd for your engineers to approve.
Approve Fix
Product Architect
Bath-remodel franchisee · 12 territories, 2 states
Leak #1
CRITICAL
Sell the process, not the price
Homeowners ghost bids over dust, timeline and communication fear; rival proposals answer all three, yours answers price.
$6,600/mo
Est. revenue leakage
Process guarantees listed on proposal pages, you vs. your rival
Higher is better
You: 17%
Your rival: 67%
▲ 294%
Bottom 20%
Crawl: 4 of 6 process guarantees — dust containment, daily updates, fixed price, timeline in writing — appear on rival sites; you list one.
Site + proposal-page crawl, 10-contractor cohort
FIX: a “Livable Remodel” process package — dust containment, daily photo updates, fixed price — drafted for your proposals.
Approve Fix
Menu Architect
Agency-managed medspa · Denver
Leak #1
CRITICAL
Put a membership on the menu
Buyers in your metro now search for medspa memberships; your menu still sells single visits only.
$6,100/mo
Est. revenue leakage
Trending offer types on your menu, you vs. your rival
Higher is better
You: 22%
Your rival: 64%
▲ 191%
Bottom 21%
“med spa membership” searches up 95% in 12 months in your metro; 6 of 10 rival menus sell one, yours doesn't.
12-mo search trends, Denver metro + 10-spa cohort menu crawl
FIX: a membership tier — naming, pricing, launch page — drafted for the owner to approve.
Approve Fix
Menu Architect
Residential HVAC + plumbing · Nashville
Leak #2
CRITICAL
Put an owner reply on every critical review
Your last eleven 1- and 2-star reviews have no owner response.
$6,400/mo
Est. revenue leakage
Critical reviews answered within 48 hours, you vs. your rival
Higher is better
You: 24%
Your rival: 86%
▲ 258%
Bottom 20%
“They never even responded to my complaint about the install.” · public Google review
Google review corpus, trailing 12 months
FIX: on-brand replies drafted for every unanswered critical review; you approve and post.
Approve Fix
Reputation Defender
Multi-location dental group · Austin
Leak #2
CRITICAL
Get the two weakest offices over 4.5 stars
Two locations sit below the buying threshold and pull down group-wide search.
$6,800/mo
Est. revenue leakage
Locations at the 4.5-star buying threshold, you vs. target
Higher is better
You: 43%
Target: 79%
▲ 84%
Bottom 24%
6-site Google review audit · 1,480 reviews read
Google review corpus, 6 locations (n = 1,480)
FIX: a review-recovery + fresh-review program for the two sub-threshold offices.
Approve Fix
Reputation Defender
Multi-location medspa · Phoenix
Leak #2
CRITICAL
Let after-hours consults book themselves
Consult requests sent after close find no way to book; 7 of 10 rivals take bookings online around the clock.
$7,300/mo
Est. revenue leakage
Share of the week consults can book, you vs. your rival
Higher is better
You: 31%
Your rival: 100%
▲ 223%
Bottom 22%
Booking audit: no online path to book a consult between 6pm and 9am; 7 of 10 rivals offer one.
Site + booking-flow audit, 10-competitor cohort
FIX: a 24/7 online consult-booking path with instant acknowledgement; the front desk approves every appointment.
Approve Fix
Visibility Architect
Considered DTC skincare brand · US
Leak #2
CRITICAL
Put subscribe-and-save on the hero serum
Repeat buyers reorder the hero serum manually because no subscribe option exists.
$6,400/mo
Est. revenue leakage
Subscription offered on the hero PDP, you vs. your 10 rivals
Higher is better
You: not offered
Your rival: 8 of 10
▲ 80 pts
Bottom 26%
“I reorder this every month manually, wish I could just subscribe.” · public product review
PDP crawl + review corpus, 10-brand cohort
FIX: a subscribe-and-save option on the hero serum with a first-order nudge.
Approve Fix
Product Architect
Personal-injury law firm · Dallas
Leak #2
CRITICAL
Get back on page one for your money term
You are off page one for “car accident lawyer Dallas”: your highest-intent money term.
$6,100/mo
Est. revenue leakage
Priority practice terms ranking top-3, you vs. your rival
Higher is better
You: 22%
Your rival: 74%
▲ 236%
Bottom 17%
Rank scan: primary practice page sits position 12 for the core acquisition term.
Search rank scan, priority practice terms
FIX: practice-page and local-signal fixes ranked by case value; you approve the plan.
Approve Fix
Visibility Architect
PE-backed boutique-fitness rollup · 22 locations, 4 states
Leak #2
CRITICAL
Get the nine weakest clubs over 4.5 stars
Nine of 22 locations sit below 4.3 stars and drag portfolio-wide new-member search.
$11,800/mo
Est. revenue leakage
Locations at the 4.5-star buying threshold, portfolio vs. target
Higher is better
You: 59%
Target: 95%
▲ 61%
Bottom 24%
“Great workouts but the front desk never fixed my billing issue.” · recurring theme across low-rated sites
Google review corpus, 22 sites, trailing 12 months
FIX: a portfolio review-recovery + fresh-review program targeting the nine sub-threshold clubs.
Approve Fix
Reputation Defender
DTC cookware brand · holdco-owned · US
Leak #2
HIGH
Stop the warping complaints at the source
Warping is your dominant 1-star theme at triple your rival's rate; the review corpus reads like a bug report.
$5,200/mo
Est. revenue leakage
1-star reviews citing warping, you vs. your rival
Lower is better
You: 28%
Your rival: 9%
▲ 68%
Bottom 22%
“Beautiful pan, warped inside three months.” — the dominant theme in your 1-star corpus.
1-star review corpus, 10-brand cohort, 12-mo theme mining
FIX: a warp-fix spec brief for the next production run plus reply drafts for every warping review still unanswered.
Approve Fix
Product Architect
DTC stroller & carrier brand · US
Leak #2
HIGH
Fix the buckle before it fixes your rating
Buckle-pinch complaints run triple your rival's rate, and in baby gear a UX bug reads as a safety risk.
$5,400/mo
Est. revenue leakage
Negative reviews citing the buckle, you vs. your rival
Lower is better
You: 31%
Your rival: 8%
▲ 74%
Bottom 21%
“The buckle pinched my son's finger twice.” — cited across your negative reviews and echoed on parent forums.
Negative review corpus, n=2,600, 10-brand cohort
FIX: a buckle-fix spec brief plus reply drafts for every pinch complaint still unanswered.
Approve Fix
Product Architect
Bath-remodel franchisee · 12 territories, 2 states
Leak #2
HIGH
Publish the before-and-afters buyers need
Before-and-after galleries are the trust engine of remodeling; 9 of your 12 territory pages have none.
$5,100/mo
Est. revenue leakage
Territory pages with a dated before-and-after gallery, you vs. your rival
Higher is better
You: 25%
Your rival: 80%
▲ 220%
Bottom 24%
Gallery audit: 3 of 12 territory pages show a dated before-and-after gallery; 8 of 10 rivals lead with one.
Site gallery audit, 12 territories + 10-contractor cohort
FIX: a before-and-after gallery template every territory can fill, storyboarded for approval.
Approve Fix
Creative Director
Agency-managed medspa · Denver
Leak #2
HIGH
Take back the laser map pack
Your rival owns the map pack on laser terms across the metro; your three sites surface on a third.
$5,300/mo
Est. revenue leakage
Laser and injectable searches with a map-pack slot, you vs. your rival
Higher is better
You: 31%
Your rival: 72%
▲ 132%
Bottom 18%
Local-pack scan: your rival holds a map-pack slot on 29 of 40 tracked laser and injectable searches; you hold 12.
Local-pack scan, 40 laser and injectable terms, Denver metro
FIX: GBP service entries plus laser landing pages for all three sites, drafted for approval.
Approve Fix
Visibility Architect
Residential HVAC + plumbing · Nashville
Leak #3
HIGH
Put a maintenance plan on the menu
Your site sells one-time repairs only; 8 of 10 rivals publish a recurring tune-up plan.
$5,900/mo
Est. revenue leakage
Maintenance plan on the published menu, you vs. your 10 rivals
Higher is better
You: not offered
Your rival: 8 of 10
▲ 80 pts
Bottom 15%
“Nobody offered me a tune-up plan after the repair, so I just wait until it breaks again.” · public Google review
Competitor site crawl + Google review corpus
FIX: a two-tier maintenance-plan offer and the post-repair enrollment script.
Approve Fix
Menu Architect
Multi-location dental group · Austin
Leak #3
CRITICAL
Catch the new patients who call at lunch
Lunch-hour callers hit voicemail with no online fallback, and public reviews show them booking elsewhere.
$5,900/mo
Est. revenue leakage
Booking channels open at midday, you vs. your rival
Higher is better
You: 1 of 3 channels
Your rival: 3 of 3
▲ 203%
Bottom 19%
“Called twice on my lunch break, got voicemail both times, booked with another office.” · public Google review
Google review corpus + booking-channel audit, 6 locations
FIX: an online booking fallback plus lunch-hour call coverage for the front desk to approve.
Approve Fix
Visibility Architect
Multi-location medspa · Phoenix
Leak #3
CRITICAL
Get all four locations into the map pack
Two of four locations sit off the map pack for the highest-intent local term.
$6,100/mo
Est. revenue leakage
Priority local searches ranking top-3, you vs. your rival
Higher is better
You: 38%
Your rival: 81%
▲ 113%
Bottom 25%
48 local-pack checks · 4 sites · DataForSEO
Local-pack scan, 48 checks across 4 locations
FIX: location-page + GBP fixes for the two invisible sites, ranked by demand.
Approve Fix
Visibility Architect
Considered DTC skincare brand · US
Leak #3
HIGH
Get named in “best vitamin C serum” answers
Assistants recommend competitors and skip your brand on the category-defining prompt.
$5,100/mo
Est. revenue leakage
Tracked buyer prompts naming the brand, you vs. your rival
Higher is better
You: 15%
Your rival: 66%
▲ 340%
Bottom 16%
Answer scan: brand absent from 85% of tracked “best vitamin C serum” prompts.
AI answer scan, 12 buyer prompts across ChatGPT + Google AI Overview
FIX: citeable ingredient + results pages with schema so assistants can name you.
Approve Fix
Visibility Architect
Personal-injury law firm · Dallas
Leak #3
HIGH
Respond to the “never called me back” reviews
Your two most recent 1-star reviews mention “never called me back” and sit unanswered.
$4,900/mo
Est. revenue leakage
Critical reviews answered within 48 hours, you vs. your rival
Higher is better
You: 35%
Your rival: 82%
▲ 134%
Bottom 25%
“Signed me up then went silent for weeks.” · public review, unanswered 41 days
Google review corpus, trailing 12 months
FIX: on-brand, compliance-safe replies drafted for each unanswered critical review.
Approve Fix
Reputation Defender
PE-backed boutique-fitness rollup · 22 locations, 4 states
Leak #3
CRITICAL
Catch cancellations before month two
Member cancellations spike in month 2; no save-flow exists at the network level.
$9,700/mo
Est. revenue leakage
Members retained past month two, portfolio vs. top quartile
Higher is better
You: 71%
Top quartile: 89%
▲ 25%
Bottom 22%
Churn model: month-2 is the single largest retention cliff across all four states.
Membership records, 22 sites (operator data room)
FIX: an early-tenure onboarding + save-offer flow standardized across the portfolio.
Approve Fix
Retention Architect
DTC cookware brand · holdco-owned · US
Leak #3
HIGH
Get named when buyers ask AI for a ceramic pan
Assistants answer “best ceramic pan” with rival brands; yours appears in 1 of 12 tracked prompts.
$4,900/mo
Est. revenue leakage
Tracked buyer prompts naming the brand, you vs. your rival
Higher is better
You: 12%
Your rival: 54%
▲ 350%
Bottom 15%
Answer probe: 12 cookware buyer prompts, your brand named in 1; one rival named in 7.
12 buyer prompts probed across ChatGPT + Google AI Overview
FIX: citeable spec and comparison pages with schema so assistants can name and cite the brand.
Approve Fix
Visibility Architect
DTC stroller & carrier brand · US
Leak #3
HIGH
Rank for the travel-stroller search you win on paper
Travel-stroller searches are rising fast and your spec sheet wins on paper; your pages sit on page two.
$5,000/mo
Est. revenue leakage
Rising stroller searches ranked top 10, you vs. your rival
Higher is better
You: 14%
Your rival: 61%
▲ 336%
Bottom 17%
“Best travel stroller” searches up 70% in 12 months; your rival holds position 3, you sit on page two.
Rising-query scan + rank tracker, stroller category
FIX: a travel-stroller comparison page targeting the rising query, drafted for your approval.
Approve Fix
Visibility Architect
Bath-remodel franchisee · 12 territories, 2 states
Leak #3
HIGH
Answer the dust complaints before the next bid
Dust and callback complaints drive your negative reviews — not workmanship — and they are growing.
$4,800/mo
Est. revenue leakage
Negative reviews citing dust or communication, you vs. your rival
Lower is better
You: 41%
Your rival: 15%
▲ 63%
Bottom 25%
“Great tile work, but my house was a dust bowl for three weeks and nobody called me back.” — your fastest-growing complaint theme.
Google reviews, 12 territories, n=640, 12-mo theme mining
FIX: reply drafts for every dust and communication review plus a jobsite-update cadence brief for the crews.
Approve Fix
Reputation Defender
Agency-managed medspa · Denver
Leak #3
HIGH
Answer every consult request the same day
Afternoon consult requests wait until tomorrow for a reply; the rival confirms within the hour.
$4,700/mo
Est. revenue leakage
Consult requests answered same-day, you vs. your rival
Higher is better
You: 40%
Your rival: 85%
▲ 113%
Bottom 20%
Walkthrough: consult requests sent after 2 p.m. drew no reply until the next business day; the rival confirmed within the hour.
Booking-flow walkthrough + reply-time audit, 3 sites
FIX: a same-day reply flow for consult requests — auto-acknowledge plus a front-desk queue the agency monitors.
Approve Fix
Email Architect
Residential HVAC + plumbing · Nashville
Leak #4
HIGH
Win the map pack for “AC repair near me”
You rank below the map pack for “AC repair near me” in two of three service areas.
$4,800/mo
Est. revenue leakage
Priority local searches ranking top-3, you vs. your rival
Higher is better
You: 31%
Your rival: 80%
▲ 158%
Bottom 23%
Local-pack scan: Franklin and Murfreesboro service pages sit at positions 5–7 for the money term.
Local-pack scan, 3 service areas
FIX: service-area page and GBP fixes ranked by impact; you approve the rollout.
Approve Fix
Visibility Architect
Multi-location dental group · Austin
Leak #4
HIGH
Put your ortho pages in the map pack
Ortho service pages are absent from the local map pack in the core metro.
$5,100/mo
Est. revenue leakage
Ortho searches ranking top-3 locally, you vs. your rival
Higher is better
You: 29%
Your rival: 77%
▲ 166%
Bottom 17%
36 ortho local-pack checks · DataForSEO
Local-pack scan, 36 ortho-term checks, core metro
FIX: ortho service-page + GBP fixes to enter the map pack.
Approve Fix
Visibility Architect
Multi-location medspa · Phoenix
Leak #4
HIGH
Sell a membership to your injectable regulars
Your regulars ask for a plan in public reviews, and no location sells one; 8 of 10 rivals publish a membership.
$5,200/mo
Est. revenue leakage
Injectables membership on the published menu, you vs. your 10 rivals
Higher is better
You: 0 of 4 locations
Your rival: 8 of 10
▲ 80 pts
Bottom 31%
“I’m here every 12 weeks anyway, I’d join a membership tomorrow.” · public Google review
Competitor menu crawl + Google review corpus
FIX: a membership tier and menu placement modeled on what rival clinics publish.
Approve Fix
Menu Architect
Considered DTC skincare brand · US
Leak #4
HIGH
Give first-time buyers a reason to reorder
The hero SKU runs out in eight weeks and nothing brings buyers back; 7 of 10 rivals publish a refill or rewards program.
$4,600/mo
Est. revenue leakage
Refill or rewards program visible on site, you vs. your 10 rivals
Higher is better
You: not offered
Your rival: 7 of 10
▲ 70 pts
Bottom 22%
Site crawl: no refill reminder, rewards, or repeat-purchase offer on the domain; 7 of 10 rivals show one.
Site + PDP crawl, 10-brand cohort
FIX: a post-purchase second-order nudge timed to the product’s refill window.
Approve Fix
Email Architect
Personal-injury law firm · Dallas
Leak #4
HIGH
Send case updates before clients ask
“Went silent for weeks” dominates your negative reviews; communication, not case outcomes, drives the 1-star themes.
$3,600/mo
Est. revenue leakage
Negative reviews citing communication gaps, you vs. your rival
Lower is better
You: 61%
Your rival: 22%
▲ 64%
Bottom 27%
“I had no idea what was happening with my case for two weeks.” · public Google review
Google review corpus, theme-clustered, trailing 12 months
FIX: an automated case-status update cadence for the paralegal team to send.
Approve Fix
Email Architect
PE-backed boutique-fitness rollup · 22 locations, 4 states
Leak #4
HIGH
Package a premium tier for your heaviest users
High-usage members ask for small-group and recovery add-ons in public reviews; no club sells a premium tier, 7 of 10 rivals do.
$8,300/mo
Est. revenue leakage
Premium tier on the published price list, you vs. your 10 rivals
Higher is better
You: 0 of 22 clubs
Your rival: 7 of 10
▲ 70 pts
Bottom 14%
“Would happily pay more for small-group and recovery, it just isn’t offered.” · public member review
Competitor price-list crawl + review corpus
FIX: a premium-tier package and per-club rollout plan, priced against what rivals publish.
Approve Fix
Menu Architect
DTC cookware brand · holdco-owned · US
Leak #4
HIGH
Show the egg-slide test on camera
The egg-slide demo is the category's conversion anchor; 7 of 10 rivals run one, your hero PDP has none.
$4,400/mo
Est. revenue leakage
Hero PDPs running a non-stick demo video, you vs. your 10 rivals
Higher is better
You: not shown
Your rival: 7 of 10
▲ 70 pts
Bottom 20%
Media audit: 7 of 10 rival hero PDPs run a non-stick demo video; yours shows six photos, no motion.
PDP media audit, 10-brand cohort
FIX: a 20-second egg-slide demo video brief storyboarded for the hero PDP, staged for approval.
Approve Fix
Creative Director
DTC stroller & carrier brand · US
Leak #4
MEDIUM
Show the fold test on camera
Parents decide on the fold-test video; 6 of 10 rivals show one, your PDP doesn't.
$4,100/mo
Est. revenue leakage
PDPs showing a one-hand fold-test video, you vs. your 10 rivals
Higher is better
You: not shown
Your rival: 6 of 10
▲ 60 pts
Bottom 23%
Listing audit: 6 of 10 rival strollers show a one-hand fold-test video; your PDP has none.
PDP + video listing audit, 10-brand cohort
FIX: a fold-test video brief — one hand, ten seconds, real parent — storyboarded for the hero PDP.
Approve Fix
Creative Director
Bath-remodel franchisee · 12 territories, 2 states
Leak #4
HIGH
Cut your estimate form in half
Your estimate form asks 14 fields; homeowners bail, and the rival's 6-field form catches them.
$4,300/mo
Est. revenue leakage
Fields required to request an estimate, you vs. your rival
Lower is better
You: 14 fields
Your rival: 6
▲ 57%
Bottom 19%
Walkthrough: your estimate request asks 14 fields before submit; the rival's asks 6 and confirms same-day.
Estimate-request walkthrough, 10-contractor cohort
FIX: a 6-field estimate form with a same-day confirmation step, staged for your approval.
Approve Fix
Visibility Architect
Agency-managed medspa · Denver
Leak #4
HIGH
Cut your review response time to same-day
1-star reviews sit unanswered for nine days while rivals reply inside one; prospects read the silence.
$4,200/mo
Est. revenue leakage
Days to answer a 1-star review, you vs. your rival
Lower is better
You: 9 days
Your rival: 1
▲ 89%
Bottom 26%
Response audit: your last ten 1-star reviews waited a median 9 days for a reply; your rival answers inside a day.
Google review response audit, 3 sites, 12 months
FIX: reply drafts within 24 hours for every review, routed through the agency's approval queue.
Approve Fix
Reputation Defender
Residential HVAC + plumbing · Nashville
Leak #5
HIGH
Chase every quote before it goes cold
“Got the quote, never heard back” is a recurring theme in your review corpus; your rivals barely register it.
$3,800/mo
Est. revenue leakage
Negative reviews citing no follow-up, you vs. your rival
Lower is better
You: 18%
Your rival: 3%
▲ 83%
Bottom 24%
“Got the quote, never heard back, so I forgot about it.” · public Google review
Google review corpus, trailing 12 months
FIX: a 3-touch estimate follow-up sequence for the office to send.
Approve Fix
Email Architect
Multi-location dental group · Austin
Leak #5
HIGH
Bring lapsed hygiene patients back on schedule
Public reviews show patients drifting years between cleanings; rivals advertise reminders and online rebooking.
$4,300/mo
Est. revenue leakage
Sites advertising recall reminders and online rebooking, you vs. your rival
Higher is better
You: 1 of 6 sites
Your rival: 8 of 10
▲ 371%
Bottom 26%
“Realized it had been two years since my last cleaning, and no one ever reached out.” · public Google review
Google review corpus + site audit, 6 locations
FIX: a recall-reminder cadence and online rebooking path standardized across all six offices.
Approve Fix
Retention Architect
Multi-location medspa · Phoenix
Leak #5
HIGH
Cut the deposit wall out of mobile booking
Your mobile flow demands a card across seven screens before showing a time slot; rivals confirm in three.
$3,800/mo
Est. revenue leakage
Mobile screens to a confirmed booking, you vs. your rival
Lower is better
You: 7 screens
Your rival: 3 screens
▲ 57%
Bottom 34%
Walkthrough audit: the deposit demand appears before any availability is shown, on every mobile entry path.
Outside-in booking-flow audit, 10-competitor cohort
FIX: show availability first and move the deposit to the final step, mirroring the cohort’s flow.
Approve Fix
Simulation Engine
Considered DTC skincare brand · US
Leak #5
HIGH
Stack review proof on the hero product page
The hero PDP carries too few reviews to build buyer trust.
$3,300/mo
Est. revenue leakage
Hero-page review depth, indexed, you vs. your rival
Higher is better
You: 38%
Your rival: 76%
▲ 100%
Bottom 28%
PDP crawl: the hero product carries a fraction of the review depth the cohort median shows.
PDP crawl, 10-brand cohort
FIX: a review-request flow to build proof on the hero product page.
Approve Fix
Email Architect
Personal-injury law firm · Dallas
Leak #5
HIGH
Get your firm named when clients ask AI
Assistants name three competing firms for “best injury lawyer near me” and skip you.
$2,600/mo
Est. revenue leakage
Tracked buyer prompts naming the firm, you vs. your rival
Higher is better
You: 13%
Your rival: 62%
▲ 377%
Bottom 16%
Answer scan: your firm absent from 87% of tracked local-intent prompts.
AI answer scan, 12 buyer prompts across ChatGPT + Google AI Overview
FIX: citeable results-and-reviews pages with schema; you review and publish.
Approve Fix
Visibility Architect
PE-backed boutique-fitness rollup · 22 locations, 4 states
Leak #5
HIGH
Put all 22 clubs in the map pack for “gym near me”
Twelve clubs rank outside the map pack for “gym near me” in their local area.
$8,600/mo
Est. revenue leakage
Clubs ranking local top-3 for the core term, portfolio vs. target
Higher is better
You: 45%
Target: 85%
▲ 89%
Bottom 23%
Local-pack scan: half the network is invisible for its single highest-volume search.
Local-pack scan, 22 sites
FIX: a templated location-page + GBP fix rolled out club-by-club, ranked by traffic.
Approve Fix
Visibility Architect
DTC cookware brand · holdco-owned · US
Leak #5
MEDIUM
Price the set per piece
Comparison shoppers price sets per piece; your sets show one number and lose the value math.
$3,800/mo
Est. revenue leakage
Set PDPs showing per-piece pricing, you vs. your rival
Higher is better
You: 20%
Your rival: 80%
▲ 300%
Bottom 24%
Pricing crawl: 8 of 10 rival sets print a per-piece price; your 10-piece set shows one number.
Retail PDP pricing crawl, 10-brand cohort
FIX: per-piece pricing lines on every set PDP so the value math is done for the buyer.
Approve Fix
Pricing Analyst
DTC stroller & carrier brand · US
Leak #5
MEDIUM
Correct what AI tells nervous parents
Asked about your brand, assistants repeat a two-year-old buckle complaint in a quarter of answers.
$3,700/mo
Est. revenue leakage
AI answers repeating a negative review theme, you vs. your rival
Lower is better
You: 25%
Your rival: 6%
▲ 76%
Bottom 16%
Brand-name probe: 3 of 12 answers about the brand repeat a 2024 buckle complaint as the caveat.
Brand-name probe, 12 prompts, ChatGPT + Google AI Overview
FIX: replies on the source reviews plus citeable safety pages that give assistants something current to quote.
Approve Fix
Reputation Defender
Bath-remodel franchisee · 12 territories, 2 states
Leak #5
MEDIUM
Fix the twelve phone numbers Google can't agree on
A third of your territories show a stale address or wrong phone somewhere Google reads.
$3,900/mo
Est. revenue leakage
Locations with a NAP error on a major directory, you vs. your rival
Lower is better
You: 33%
Your rival: 8%
▲ 76%
Bottom 22%
Listings scan: 4 of 12 territories show a stale address or wrong phone on at least one major directory.
Listings scan across Google, Apple Maps, Bing and Yelp, 12 territories
FIX: a listings correction pass across all 12 territories, one NAP record as the master.
Approve Fix
Visibility Architect
Agency-managed medspa · Denver
Leak #5
MEDIUM
Get named when buyers ask AI for a medspa
Asked for the best medspa nearby, assistants name a rival chain six times before they name you once.
$3,800/mo
Est. revenue leakage
Tracked buyer prompts naming your clinics, you vs. your rival
Higher is better
You: 11%
Your rival: 49%
▲ 345%
Bottom 14%
Answer probe: 12 medspa buyer prompts in your metro, your clinics named in 1; the same rival chain named in 6.
12 buyer prompts probed across ChatGPT + Google AI Overview
FIX: citeable treatment pages — pricing ranges, before/after policy, FAQs — with schema so assistants can cite you.
Approve Fix
Visibility Architect
PE-backed boutique-fitness rollup · 22 locations, 4 states
Leak #6
MEDIUM
Own review responses across all 22 clubs
Review-response is unowned network-wide; median reply time is 11 days.
$6,400/mo
Est. revenue leakage
Reviews answered within 48 hours, portfolio vs. your rival
Higher is better
You: 28%
Your rival: 80%
▲ 186%
Bottom 26%
Across 22 sites, most reviews, positive and negative, receive no owner reply.
Google review corpus, 22 sites, trailing 12 months
FIX: a centralized review-response workflow with per-club drafts for local approval.
Approve Fix
Reputation Defender
Multi-location medspa · Phoenix
Leak #6
HIGH
Sell the treatment buyers are searching for
Skin-booster demand is the fastest-rising treatment search in your metro and your menu doesn't carry it.
$6,200/mo
Est. revenue leakage
Rising treatment searches covered by your menu, you vs. your rival
Higher is better
You: 20%
Your rival: 60%
▲ 40 pts
Bottom 21%
"skin booster" searches up 140% in 12 months; 7 of 10 rival menus list one, yours doesn't.
12-mo search trends + 10-spa cohort menu crawl · Jun 2026
FIX: a skin-booster service line drafted with pricing, naming, and a launch page; you approve before it ships.
Approve Fix
Menu Architect
Multi-location dental group · Austin
Leak #6
HIGH
Own the same-day crown search
"Same-day crown" is the fastest-growing implant-adjacent search in Austin and you have no page competing for it.
$5,400/mo
Est. revenue leakage
Rising dental searches ranked top 10, you vs. your rival
Higher is better
You: 12%
Your rival: 58%
▲ 46 pts
Bottom 16%
"same-day crown Austin" searches doubled in 12 months; your rival holds position 2, you are unranked.
Rising-query scan, Austin metro + rank tracker · Jun 2026
FIX: a same-day crown service page and GBP service entry, drafted for your approval.
Approve Fix
Visibility Architect
Residential HVAC + plumbing · Nashville
Leak #6
HIGH
List the heat-pump work you already do
Heat-pump searches are the fastest-growing install demand in Nashville; rivals have dedicated pages, you have a buried line item.
$6,300/mo
Est. revenue leakage
Trending HVAC services listed, you vs. your rival
Higher is better
You: 33%
Your rival: 78%
▲ 45 pts
Bottom 20%
"heat pump installation" searches up 96% in 12 months; 7 of 10 rivals show a dedicated page, you don't.
12-mo search trends, Nashville metro + 10-contractor site crawl · Jun 2026
FIX: a heat-pump service page with rebate language and install pricing bands, drafted for your approval.
Approve Fix
Menu Architect
Considered DTC skincare brand · US
Leak #6
HIGH
Ship the fragrance-free version
The most-repeated wish in your category's reviews is a fragrance-free option; 6 of 10 rival brands sell one.
$5,600/mo
Est. revenue leakage
Top wishlist requests covered by your range, you vs. your rival
Higher is better
You: 30%
Your rival: 70%
▲ 40 pts
Bottom 22%
"I wish this came fragrance-free" — 214 mentions mined across your reviews and your rivals'.
Review corpus, n=3,900, 10-brand cohort wishlist mining · Jun 2026
FIX: a fragrance-free line extension brief (spec, naming, launch PDP) drafted for your approval.
Approve Fix
Product Architect
Personal-injury law firm · Dallas
Leak #6
MEDIUM
Correct what AI says about you
Asked about your firm by name, assistants repeat the "never called me back" reviews in a third of their answers.
$3,400/mo
Est. revenue leakage
AI answers repeating a negative review theme, you vs. your rival
Lower is better
You: 33%
Your rival: 8%
▲ 25 pts
Bottom 15%
Brand-name probe: 4 of 12 answers about the firm quote unanswered callback complaints as the caveat.
Brand-name probe, 12 prompts, ChatGPT + Google AI Overview · Jun 2026
FIX: replies for the source reviews plus citeable results pages that give assistants something better to quote.
Approve Fix
Reputation Defender
PE-backed boutique-fitness rollup · 22 locations, 4 states
Leak #7
HIGH
Put recovery on the menu
Buyers now shop gyms for sauna and cold-plunge recovery; 3 of your 22 clubs list any recovery offering.
$7,400/mo
Est. revenue leakage
Clubs listing a recovery offering, you vs. your rival
Higher is better
You: 14%
Your rival: 59%
▲ 45 pts
Bottom 18%
"sauna gym" and "cold plunge near me" searches up 84% in 12 months; 6 of 10 rival clubs list a recovery offering.
10-club cohort site crawl + 12-mo search trends · Jun 2026
FIX: a recovery add-on menu (sauna, cold plunge, compression) drafted for the highest-traffic clubs first.
Approve Fix
Menu Architect
Multi-location medspa · Phoenix
Leak #7
MEDIUM
Fix the front-desk wait
One complaint theme is growing while every other theme shrinks: time spent waiting past the appointment slot.
$4,100/mo
Est. revenue leakage
Negative reviews citing front-desk wait, you vs. your rival
Lower is better
You: 34%
Your rival: 12%
▲ 22 pts
Bottom 24%
"Waited 25 minutes past my appointment time" — the fastest-growing theme in your last 90 days of reviews.
Google reviews, 4 sites, n=212, 12-mo theme mining · Jun 2026
FIX: reply drafts for every wait-time review plus a check-in flow change brief for the front desk.
Approve Fix
Reputation Defender
Multi-location dental group · Austin
Leak #7
HIGH
Let patients book online
8 of 10 rival practices take online bookings around the clock; your patients can only call during office hours.
$6,700/mo
Est. revenue leakage
Booking paths offered (online, after-hours), you vs. your rival
Higher is better
You: 25%
Your rival: 75%
▲ 50 pts
Bottom 19%
Availability scan: online scheduling, after-hours request forms, and Saturday slots all missing from your six offices.
10-practice cohort site + GBP availability crawl · Jun 2026
FIX: an online-booking rollout brief (scheduler, GBP booking link, after-hours form) for the group to approve.
Approve Fix
Visibility Architect
Residential HVAC + plumbing · Nashville
Leak #7
MEDIUM
Cut your mobile load time
Your booking page takes almost three times longer to load on a phone than your rival's; summer emergencies won't wait for it.
$3,900/mo
Est. revenue leakage
Mobile load time (LCP), you vs. your rival
Lower is better
You: 6.8s
Your rival: 2.4s
▲ 65% gap
Bottom 13%
Field data: your mobile booking page paints in 6.8s; Google flags anything past 4s as poor.
Chrome UX field data, 90-day + lab runs · Jun 2026
FIX: an image + script diet for the booking page, staged and re-measured before it ships.
Approve Fix
Visibility Architect
Considered DTC skincare brand · US
Leak #7
HIGH
Fix the pump before the formula
42% of your 1-star reviews blame the pump packaging, not the product; your rival's packaging complaint rate is a quarter of yours.
$4,800/mo
Est. revenue leakage
1-star reviews citing packaging, you vs. your rival
Lower is better
You: 42%
Your rival: 11%
▲ 31 pts
Bottom 17%
"The serum is great but the pump died in a week" — the dominant theme in your 1-star corpus.
1-star review corpus, 10-brand cohort, 12-mo theme mining · Jun 2026
FIX: a packaging-fix spec brief plus reply drafts for every pump complaint still unanswered.
Approve Fix
Product Architect
Personal-injury law firm · Dallas
Leak #7
HIGH
Claim the rideshare accident search
"Uber accident lawyer" is the fastest-rising injury search in Dallas; two rivals hold the map pack and you have no page.
$4,700/mo
Est. revenue leakage
Rising injury searches ranked top 10, you vs. your rival
Higher is better
You: 17%
Your rival: 63%
▲ 46 pts
Bottom 18%
"Uber accident lawyer Dallas" searches up 110% in 12 months; your rival holds two map-pack slots, you rank nowhere.
Rising-query scan, Dallas metro + rank tracker · Jun 2026
FIX: a rideshare-injury practice page and GBP service entry, drafted for your approval.
Approve Fix
Visibility Architect
PE-backed boutique-fitness rollup · 22 locations, 4 states
Leak #8
HIGH
Get named when buyers ask AI
Assistants answer "best gym with classes near me" with rival chains; your clubs appear in fewer than 1 in 10 tracked prompts.
$5,800/mo
Est. revenue leakage
Tracked buyer prompts naming your clubs, you vs. your rival
Higher is better
You: 8%
Your rival: 54%
▲ 46 pts
Bottom 15%
Answer probe: 12 membership-intent prompts, your clubs named in 1; the same rival chain named in 7.
12 buyer prompts probed across ChatGPT + Google AI Overview · Jun 2026
FIX: citeable club pages (amenities, pricing, schedules) with schema so assistants can name and cite you.
Approve Fix
Visibility Architect
Multi-location dental group · Austin
Leak #8
MEDIUM
Become the source AI cites
When patients ask assistants about implants and aligners, rival practice pages get cited; your domain almost never does.
$4,200/mo
Est. revenue leakage
AI answers citing your domain as a source, you vs. your rival
Higher is better
You: 6%
Your rival: 38%
▲ 32 pts
Bottom 14%
Citation scan: across 50 implant and aligner answers, your site is cited once; one rival is cited 19 times.
Citation scan, 12 buyer prompts, ChatGPT + Google AI Overview · Jun 2026
FIX: citeable procedure pages (pricing ranges, recovery timelines, FAQs) with schema, drafted for approval.
Approve Fix
Visibility Architect
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