You signed the purchase order for a serum the market had already moved past.
A 20,000-unit run built on gut feel becomes dead stock the month a competitor launches what your reviews were asking for.
The wishlist was already in your reviews and in your competitors' reviews. Shoppers were asking for ceramides, for a pump, for a concentration on the label. The run went ahead without reading any of it, and the recovery now runs through markdowns and rescue ad spend.
How you can tell you have it
Things you can check yourself this week, with nothing to connect.
A production run from the last 12 months is selling well below plan and you are discounting to move it.
Your reviews and your competitors' reviews ask for an ingredient or a format that your line does not carry.
A competitor launched the product your customers were describing while your units were still in the warehouse.
The next purchase order is being sized from last year's sell-through rather than from what the category is asking for now.
What this leak costs every month
Every Truth Card prices a gap in dollars a month, on your own unit economics.
The cost is the landed value of the units you cannot sell at full price, plus the markdowns and rescue ad spend it takes to move them, and the Full Diagnostic prices it from your own unit economics before the next order is signed.
The public signals that give it away
The 50-point diagnostic reads you and up to 10 closest competitors the same way, on the same day.
The scan reads the review corpus for your category and up to 10 closest competitors for the actives, formats and claims shoppers ask for, and reads competitor launches and product pages for what has already shipped.
The Offering & Demand pillar maps the wishlist in the reviews against what you and your rivals carry, so the gap is visible before the order rather than after it.
What lands in your approval queue
One Evo Agent takes the lead on this leak and two more support it.
Three Evo Agents close this gap
Each one drafts; you approve every output before it goes live. The full roster runs to 13+ Evo Agents.
What the card would say, in words
An illustrative example. Company profiles are anonymized composites drawn from real scan patterns.
FINDING
EVIDENCE
DOLLAR (MODELED)
FIX
Where this sits next to what you already run
Two tools you may already pay for, and what the diagnostic adds on top of each one.
Read what your category is asking for before you sign the next purchase order.
Plans start at $245/mo per entity, and if the first 30 days do not surface a gap worth more than your plan, your second month is free.