The Spec War is what happens when technical cookware buyers compare your PDP against four competitors — and yours loses before they read a single review. They're not comparing brands. They're comparing spec tables: oven-safe temperature, metal utensil safety, PFAS-free certification, dishwasher compatibility, warp resistance. If your listing says 'oven safe' without a degree and 'non-toxic' without a cert badge, the comparison shopper bounces — not on price, but on blanks.

Your pan is oven-safe to 500°F. Your PDP just says 'oven safe.' Caraway lists 550°F with third-party lab references above the fold. Made In leads with explicit warp-resistance language. 80%+ of top sellers now claim PFAS-free — it's baseline, not a differentiator.

Every month your PDP stays vague, negative comparison reviews accumulate, organic conversion drops, and CAC ratchets higher — a flywheel running in reverse. That's $396K/yr.