It is revenue that never happened, and no accounting system has a field for that. You already have analytics. What you are missing is intelligence, with a dollar figure on it. Revenue Leak Intelligence is the discipline of finding the dollars a business never made and pricing them.
Your reports track sales, clicks, calls and refunds. They cannot show every product detail or service a customer wanted but could not find.
Ontevo compares customer requests, search demand and competing offers to find what is missing from yours.
Each Truth Card connects a proposed change to its evidence, with estimated impact where it can be modeled. Your team can inspect the finding before deciding what to change.
An illustrative example: customers ask for evening appointments, but the schedule stops at 5 p.m.
A general model can help explore a question. These two studies describe the limits observed in broader AI pilots and task benchmarks.
public signals per business
Reviews, listings, local search and competitor pages, all pulled from the public record.
diagnostic across five pillars
Every signal is scored against Offering & Demand, Reputation, Search, Website and AI Visibility.
direct rivals, one cohort
Your 10 closest competitors, measured on the same signals on the same day.
gaps, one per pillar
Every gap you trail by is scored, sourced and mapped to a business KPI.
the leak, priced monthly
The diagnostic estimates monthly opportunity from the available evidence. Review the assumptions before using the figure to set priorities.
These signal figures describe the Full Diagnostic, not the free Rapid Scan.
Each of these had complete reporting. Each was measuring the wrong side of the problem.
Burns ad spend on a cream in a jar while the market moves to airless pumps. Conversion halves, cost per acquisition doubles, and the ad account looks like the culprit.
The finding: "42% of your 1-star reviews mention packaging, not the formula."
That sentence is a product brief, and it is sitting unread in her own review corpus.
Puts $150K into a CoolSculpting laser while local Traptox searches climb. Right numbers, wrong asset.
The finding: "Traptox runs 340% more demand than Botox in your area. Your menu doesn't mention it."
Every booking system in the practice was working perfectly. None of them knew what people were asking for.
Loses $50K bids on proposals that price the job and never mention the dust.
The finding: "Dust and communication appear in 70% of negative reviews, not workmanship."
He kept improving the craftsmanship. Craftsmanship was never the complaint.
Illustrative examples, not customer results.
Connect the finding to its evidence, proposed action and estimated impact. These examples show the extra detail a team needs to evaluate the work.
Figures shown are illustrative examples, not customer results.
A Truth Card brings together the finding, proposed action, source evidence and confidence. Where impact can be modeled, it adds the monthly estimate and the assumptions behind it.
Share the card with a business partner, finance lead or advisor so they can inspect the recommendation and decide what work to support.
See the artifact rather than a description of it: the Truth Card galleryOr read what a Truth Card is, in full: the Truth Card42% of your 1-star reviews cite packaging, not the formula; top rivals already ship airless pumps.
Figures shown are illustrative examples, not customer results.
A 50-point diagnostic across 5 pillars, benchmarked against you plus up to 10 rivals.
Concept Studio (beta) drafts the fix from the same benchmark data that found the gap.
Use Simulation Engine (beta) to compare concepts with a synthetic buyer panel, then plan a real customer test.
Growth includes 12 drafting agents from the 13+ Evo Agent roster. Your team reviews and publishes their work.
Five pillars, two scores. Four of them describe the internet you already knew about. The fifth describes the one that started answering questions on your behalf, in your category, without citing you.
Collecting the same signals across a competitor cohort helps your team compare evidence from the same period and understand where the differences come from.
identical signals, per scan
market benchmark records
direct competitors in your cohort
Keep the tools you already run. Here is the line each of them leaves out.
Use review and listing tools alongside Ontevo to connect customer feedback with competitor differences, proposed changes and estimated impact.
Use Ontevo's customer and competitor evidence alongside rank tracking to decide which visibility gaps your team should investigate first.
Use attribution to understand campaign performance and Ontevo to investigate how the offer compares with customer needs and competing choices.
Use your SEO suite for keyword, backlink and technical work. Ontevo connects visibility findings to customer and competitor evidence, estimated impact and proposed actions.
Give your agency or retained team an evidence-backed recommendation to review, scope and deliver.
Bring the findings, source evidence and estimated impact into your monthly review so the team can inspect the recommendation and agree the next action.
Turn the Full Diagnostic into a white-labeled client report on an eligible plan. Review the evidence, confidence and estimated impact with your client, then agree the work your agency will deliver.
For agenciesUse customer feedback and competitor differences to investigate which product details deserve attention alongside campaign performance.
For founder-led brandsRead a target's commercial position outside-in while the offer is still being written, with no passwords and no data room. Then run the same diagnostic across every portco, measured the same way, against the revenue the multiple is priced on. Continuous instead of episodic.
For private equityCompare locations using the same diagnostic and give each manager an evidence-backed priority. Portfolio scope is priced by entity and agreed in a quote.
For multi-location operatorsThe gallery includes illustrative card estimates totaling $203,800/month across 4 groups and 35 sites, and $74,400/month for a private equity portfolio. Estimates may overlap; these are not forecasts of net recoverable revenue.
Every finding names the review, the rank or the price behind it.
Every value in a Truth Card carries its source and a confidence tier. A claim without evidence is nulled, not guessed.
Every dollar figure carries its formula and its inputs. The first time a number wobbles in front of a client's CFO the deliverable is dead, so each one is built to survive cross-examination.
Growth agents prepare drafts for your team to review and publish. The scan uses public data and needs no account connections.
One entity is $245/mo on Essentials. Three is $735/mo. From the fourth entity you move to a Portfolio plan, from $1,500/mo, and we quote the exact figure on a call.
Rapid-scan figures are modeled from your company and competitor profiles. They are directional by design. The full 50-point diagnostic verifies every value and recommendation against your live data.
If we don't surface at least one gap worth more than your monthly plan, your second month is free. No fine print, no hoops.