Your proposal is a price sheet and the one they signed came with a dust protocol.
The homeowner is buying a survivable eight weeks and your proposal only prices the cabinets.
You send materials, labor, timeline and a total. The competitor sends twelve pages with a dust-barrier photo, a daily update commitment and a penalty clause on the schedule. The homeowner goes quiet without ever saying the price was wrong, because the price was never the question.
How you can tell you have it
Things you can check yourself this week, with nothing to connect.
Homeowners go quiet after receiving your proposal, and the ones who do reply ask about timing and cleanup before price.
Your proposal has no section on dust control, daily communication or what happens when the schedule slips.
You lose bids to a competitor whose price you know was higher.
The reviews across your market complain about the process far more than the craftsmanship.
What this leak costs every month
Every Truth Card prices a gap in dollars a month, on your own unit economics.
$22,800/mo
Modeled monthly gap for a design-build remodeler whose proposals list price and leave out process commitments.
Modeled from scan patterns in this category. Company profiles are anonymized composites drawn from real scan patterns. No figure on this page is a measured customer result.
The figure is the bids lost after the proposal each month, multiplied by your average job margin, and it does not count the referral a happy client would have made.
The public signals that give it away
The 50-point diagnostic reads you and up to 10 closest competitors the same way, on the same day.
The scan reads the process language on your competitors' sites, the fears homeowners write about in remodeling reviews across your market, and what your own site promises about the build.
The Reputation pillar reads which process failures homeowners write about, and Website shows which competitors already answer them on the page.
What lands in your approval queue
One Evo Agent takes the lead on this leak and two more support it.
Three Evo Agents close this gap
Each one drafts; you approve every output before it goes live. The full roster runs to 13+ Evo Agents.
What the card would say, in words
An illustrative example. Company profiles are anonymized composites drawn from real scan patterns.
FINDING
EVIDENCE
DOLLAR (MODELED)
FIX
Where this sits next to what you already run
Two tools you may already pay for, and what the diagnostic adds on top of each one.
Find out what the winning proposal in your market says that yours does not.
Plans start at $245/mo per entity, and if the first 30 days do not surface a gap worth more than your plan, your second month is free.