THE SYSTEM

See how Ontevo finds a gap and prepares the fix.

Ontevo compares your business with direct competitors, explains the findings in Truth Cards and prepares work for your team to review. Use the findings to develop an offer, test a concept or brief an agent.

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Step 01 · Diagnose

Which gaps are costing me money?

5,000+ signals, a 50-point diagnostic
Benchmarked vs. 10 direct rivals
Estimated monthly impact
Step 02 · Draft

Who does the work?

13+ Evo Agents
Every fix drafted for your approval
You hit submit; nothing ships itself
Step 03 · Automate

What runs without me?

Automation is the third rung, quoted per business
Scoped with you before anything runs
Intelligence tier, by quote
An illustrative product journey: evidence reveals demand for a one-hand fold, Concept Studio develops a stroller, a synthetic panel chooses it at a $20 premium, and a product page and supplier RFQ await approval.
Illustrative product scenario. Revenue and margin figures are modeled estimates; panel feedback is simulated.
THE DIAGNOSTIC ENGINE

Follow the evidence from market signals to proposed work.

Start with customer and competitor evidence, examine the finding in a Truth Card and choose what to develop or test. Your team reviews the proposed work before taking the next step.

THE DIAGNOSTIC ENGINE

Evidence-bound intelligence with a receipt on every claim, and a Truth Card for every finding.

Every value carries its source and confidence

Is what you sell what the market wants?

OFFERING & DEMAND:

offering ontology, demand & trend mapping, wishlist & price-value mining

What does the market feel, and why?

REPUTATION:

review themes, social buzz, momentum, the loyalty test

Can the right buyers find you?

SEARCH:

keyword performance, trending search, SERP ownership, listings health

Once they find you, do they buy?

WEBSITE:

website friction, ad portfolio, trust signals, checkout speed

When buyers ask AI, do you exist?

AI VISIBILITY:

AI share of voice, brand sentiment, the prompt battlefield

THE BENCHMARK FLOOR

5,000+ identical data points, collected the same way, the same day, for you and every direct competitor.

Apples to apples is what turns a comparison into a receipt.

THE DELIVERABLE

Inspect the finding before deciding on the fix.

A Truth Card brings together the source evidence, competitor comparison and proposed change. Where revenue impact can be modeled, it also shows the monthly estimate and the assumptions behind it.

Illustrative Ontevo Truth Card: a return-rate finding priced at $14,200 a month, annotated with the model, the rival, the evidence and the drafted fix.
TIME TO VALUE

Start with a Rapid Scan, then investigate in depth.

Get a free Rapid Scan in 30 seconds. The Full Diagnostic follows with deeper competitor analysis and evidence-linked recommendations in under 24 hours.

1

Day 1
First Truth Cards
Review the Full Diagnostic's findings, supporting evidence and competitor comparisons. Choose which recommendations to investigate first.

2

Week 1
Review and prepare fixes
Prepare the work with your team or the drafting tools in your plan. Review each change before putting it into use.

3

Quarter 1
Measure the results
Compare traffic, calls and conversions after approved changes. Use the results and refreshed market evidence to choose the next priority.
COMPETITIVE BENCHMARKING

Compare your business with the alternatives buyers can choose.

The Full Diagnostic examines 5,000+ market signals, including reviews, competing offers, search visibility and website friction. The comparison helps explain what your team should investigate or change.

The action list brings together competitor gaps, supporting evidence and estimated monthly impact to help your team set priorities.

5,000+

metrics per business

10

direct competitors, benchmarked identically

Dollars

estimated monthly impact

Competitive Benchmark
Sample Data
Metric
You
Your rival
Est. monthly impact
Google Reviews
89
234
$3,200/mo
Local Pack Rank
#4
#1
$4,800/mo
Response Time
4.2 days
1.1 days
$2,100/mo
Service Keywords
12
47
$4,100/mo
Total Gap
$14,200/mo
THE FIVE PILLARS

Examine the five parts of the business that shape buyer choice.

The 50-point diagnostic covers Offering & Demand, Reputation, Search, Website and AI Visibility. Each pillar looks at a different part of how customers discover, evaluate and choose your business.

Pillar 01 · Offering & Demand

Offering & Demand

Benchmarked against your 10 closest competitors. Generic tools say customers are 'unhappy.' The Demand Map says they hate the jar but love the formula, and 40% are begging for a pump.

What It Surfaces

Features competitors have that you don't
"I wish…" signals mined from real reviews
Price ranges where customers question the value
Whether your product is trending up or down
Illustrative Ontevo Offering and Demand finding: an airless pump to add, with the wishlist evidence behind it.
Pillar 02 · Reputation

Reputation

A 4.2 star rating tells you nothing. The Trust Index tells you that 'Long Wait' is fixable but 'Hidden Fees' is existential.

What It Surfaces

Competence issues (skills, quality, speed)
Integrity issues (honesty, transparency, pricing)
Response speed vs. competitor benchmark
Superfan-to-detractor ratio
Illustrative Ontevo Reputation finding: a leaky seal complaint to fix, named as the top negative theme.
Pillar 03 · Search

Search

Ranking #1 organic is useless if you're not in the Local Pack. We measure who owns the moments buyers decide.

What It Surfaces

Where you rank in the Local Pack and organic
Service keywords competitors own and you don't
Search terms in your category trending up
Listing errors that keep you out of results
Illustrative Ontevo Search finding: a target keyword to capture, with the drafted action.
Pillar 04 · Website

Website

Compare your checkout with competitors and identify potential sources of friction for your team to investigate.

What It Surfaces

Checkout steps that may cause friction
Trust signals your page is missing
Page speed against your competitors'
Ad promises the landing page never keeps
Illustrative Ontevo Website finding: a high bounce rate traced to an ad creative trust signal, with the drafted update.
Pillar 05 · AI Visibility

AI Visibility

Your next buyer asks ChatGPT before they ask Google. We probe the buyer prompts in your category, engine by engine, and price what missing from the answer costs.

What It Surfaces

Prompts where you are absent from the answer
Which competitor the engines name instead
How each engine describes your brand
Your share of the answers in your category
Glass card: AI Visibility proof module
THE CURE LAYER

Choose how to carry out the recommendation.

Give the finding to your team, develop a concept or brief an Evo Agent on the work you need. Review the proposed output before putting it into use.

Recommendation alone
Action
"Improve page speed"
Work still to prepare
"Respond to reviews faster"
Work still to prepare
Reduce checkout friction
Work still to prepare
Ontevo Approval Queue
3 drafts waiting
Improve page speed
Image optimization spec drafted.
Approve
Skip
Respond to reviews faster
12 response drafts in your inbox.
Approve
Skip
Your checkout has friction
Guest checkout fix drafted.
Approve
Skip

Your agents, your team

Strategy & Finance
5 agents
Traffic & Leads
4 agents
Frontline & Shield
3 agents
The Boss
1 agent
ZERO INTEGRATIONS

Begin with your business website.

The diagnostic starts from public market and competitor information. Review the findings before deciding which tools or workflows you want to use next.

1

Connect
Enter Your URL
We auto-ingest public data. No CSV uploads, no dev team.
One URL, nothing to connect.

2

Scan
The Full Diagnostic
A 50-point diagnostic across Offering & Demand, Reputation, Search, Website and AI Visibility. Your report in under 24 hours.
25M+ records

3

Rank
See the Gap
See exactly where you rank against your 10-competitor cohort.
vs. market leaders

4

Fix
From Finding to Done
Review the ranked recommendations, prepare the work and approve the changes your team will put into use.
Review the draft before it goes live.

25M+

Market records

5,000+

Signals per business

50-point

Diagnostic

WHAT YOU GET, AND WHEN
The 30-second Rapid Scan surfaces three personalized findings with modeled impact. The Full Diagnostic follows in under 24 hours with deeper evidence and recommendations. Growth adds drafting tools to help your team prepare the work.
FREE RAPID SCAN

See what Ontevo finds about your business.