Every finding ships as a Truth Card: a receipt, not a report.
One gap, stated in the words you'd use out loud. What it's costing you every month, with the math showing. And the fix, already drafted, waiting on your approval. It's built to hold up the moment someone forwards it to a CFO.
Illustrative example, not a customer result. Company profiles are anonymized composites drawn from real scan patterns.
This is what one looks like when it lands.
Three findings, three businesses, ranked by what each one costs. Every card carries its own evidence, its own math and its own drafted fix. Nothing here is a summary of something else.
Full Diagnostic figures.
Ship the airless pump before the shelf re-prices you
42% of your 1-star reviews mention packaging, not the formula. The top three competitors in your cohort ship airless pumps. You ship a jar.
Put the treatment your market is already searching for on the menu
Traptox runs 340% more local demand than Botox in your area. Your menu doesn't mention it, so you're invisible to every one of those searches.
Answer every 1-star review inside 48 hours
40% of your 1-star reviews get an owner reply within two days. Your closest rival is at 85%. Reply lag is the single biggest driver of an escalation.
A card missing any of this isn't a Truth Card.
The standard is published on purpose. It's easy to write a finding that sounds convincing and impossible to write one that survives being handed to somebody whose job is to say no. So the artifact holds itself to a fixed shape, and anything that can't fill the shape doesn't ship.
The finding
One sentence, in the words an operator would actually use. Not a category, not a score.
The smoking gun
The single data point that ends the argument. There is nothing to debate after that sentence.
The dollar
What the gap costs, every month. Never "significant", never "an opportunity to improve". A number or nothing.
The loss math
How the number was built, printed on the card, so your strategist can walk somebody through it line by line.
The evidence trail
Every value carries its source and a confidence score from 0 to 100. Each one can be checked without asking us.
The fix, and who drafts it
A specific action, routed to a specific Evo Agent, with an effort estimate attached.
The pillar is named plainly on every card: Market Fit, Reputation, Visibility, Conversion, AI Visibility. No internal instrument names, no scoring jargon, nothing you'd have to explain before the card made sense.
The most expensive line in your business has never had a number on it.
A Truth Card prints that line: one gap, priced by the month, arithmetic shown.
Dollar figures shown on this page are illustrative examples, not customer results.
Dollars a month, and nothing else
Every figure is $/mo. Not a score, not a percentile, not an annualized headline that flatters the pitch. One unit, everywhere, so two cards from two different pillars can be stacked and compared.
The formula is on the card
Printed on each card, and it differs by finding type. A reply-lag finding multiplies the monthly revenue baseline by the star delta by the recovery rate. If we won't show you the math, you shouldn't accept the number.
If the evidence isn't there, the claim doesn't ship.
A value without a source is nulled rather than guessed, and the card goes out shorter. Every value that does ship carries its source and a confidence score from 0 to 100.
Your rival, not a percentile
Every comparison column on a Truth Card is labelled your rival. A rival is a business you can picture. A quartile is a statistic about strangers.
THE FIX
The diagnosis and the cure are the same object.
Diagnosis without a cure is a report. A cure without diagnosis is a content tool. Both are things you've already bought. A Truth Card carries the finding and the drafted fix on the same artifact, routed to the Evo Agent that does the work, with an effort estimate attached so you can decide whether it's worth this week.
THE AGENTS
13+ Evo Agents, and they draft
Reputation Autopilot writes the review replies. Benchmark Copilot pulls the comparison. Market Shift Radar watches the category for a move. Each finding routes to whichever one owns that kind of work.
THE APPROVAL
You approve every action
Agents draft, you approve, then it ships. Human-in-the-loop on every action isn't a setting you can turn off. Fully autonomous execution is a product we decline to sell.
THE EFFORT
Effort, before you commit
Every drafted fix carries an estimate of what it takes to ship it, so a card can be triaged in a meeting instead of becoming a project that needs its own meeting.
Four people, four reasons the same card works.
1
2
3
4
Multi-location operators
It's the ops review, with evidence
Every location benchmarked the same way, so the newest location gets compared to location three on evidence rather than on a hunch. Calls, bookings, hours, GBP, service area, across the group, in one view instead of one login per tool.
Same artifact, three places.
The three best personalized findings, as Truth Cards, on screen. More arrive by email. It's an indicator scan, so it's the honest version of a first look and not a trimmed-down version of the paid product.
One card per finding across a 50-point diagnostic and all five pillars, each one benchmarked against your 10 closest competitors, each one carrying its drafted fix and the agent that owns it.
A one-page export a prospect forwards: total leakage, the primary gap, the smoking gun, the fix. Same sourcing rules as the card it came from.
See them at volume.
The Truth Card Gallery is a wall of cards drawn from real scan patterns, company by company, every leak priced in dollars, filterable by what the business is and who runs it. Company profiles are anonymized composites.
Open the Truth Card GalleryThe parts most companies leave off the page.
There's a version of this page with logos on it. We don't have logos yet, so here's the version with the caveats instead.
No customers to point at yet
Ontevo's public launch is set for 1 September 2026. There are no case studies, no borrowed logos and no testimonials on this site, because there's nothing real to put in them. Every example you've seen on this page is labelled illustrative for that reason.
No certifications we don't hold
We hold no SOC 2 report. Type I is in progress. We hold no HIPAA BAA, and BAA support is on the roadmap. If a vendor questionnaire asks, that's the answer, and it's the same answer in every room.
No access to anything of yours
The scan runs outside-in on public data. No system access, nothing held, nothing claimed. A URL and an email is the entire input.
No autonomous anything
Agents draft. You approve. We don't sell a mode where software changes your business without a person reading it first, and we're not planning to build one.
There's one promise attached to a subscription: "Find wasted money in 30 days, or your second month is free. If we don't surface at least one gap worth more than your monthly plan, your second month is free. No fine print, no hoops." (Single-business subscriptions.)
QUESTIONS
The ones that come up first.
A finding in one sentence, the smoking gun behind it, what the gap costs each month, the math that produced the number, a confidence score, the evidence with its sources, where you stand against your rivals, and the drafted fix with the agent that owns it. A card missing any of that isn't a Truth Card.
Deterministic math off a versioned KPI catalog, with the formula and the inputs printed on the card. The point of showing the math is that you shouldn't have to trust us for the number to be useful.
Then the claim doesn't ship. A value without a source is nulled rather than guessed, and the card goes out shorter. That's the rule, and it's the reason the rest of the card is worth reading.
Your 10 closest competitors, in the Full Diagnostic. Every comparison column is labelled your rival, never "benchmark" and never "top quartile", because the comparison that matters is the business your customer was also looking at.
No. The scan is outside-in on public data. No system access, nothing held, nothing claimed.
Can I put my own brand on it?
Yes, from Portfolio Starter at $1,500 a month for up to five entities. Below that, the self-serve tiers don't carry white-label.
Does anything happen without me approving it?
No. Agents draft the fix and you approve it. Human-in-the-loop on every action, with no setting that turns it off.