You signed the device lease on the rep's numbers and the bookings never came.
Six-figure equipment decisions get made with less local data than you would use to pick a restaurant.
The rep brings national demand charts and a financing sheet. Nobody checks how many practices nearby already own the device, whether local search for that treatment is rising or has peaked, or whether the machine you already own is half empty because the menu never sold it. The lease payment arrives every month either way.
How you can tell you have it
Things you can check yourself this week, with nothing to connect.
A device you leased in the last two years runs under half of the bookings the rep projected.
Three or more competitors within five miles list the same device by name on their websites.
The machine you already own could take twice the bookings, and nobody has written a service page or a package for it.
Another rep has a demo on your calendar and the only data in the room will be theirs.
What this leak costs every month
Every Truth Card prices a gap in dollars a month, on your own unit economics.
$13,500/mo
Modeled monthly gap for a med spa running capital equipment at 35 to 45 percent utilization.
Modeled from scan patterns in this category. Company profiles are anonymized composites drawn from real scan patterns. No figure on this page is a measured customer result.
The figure is the booked revenue the device would carry at a healthy utilization rate, less what it books today, and the lease payment does not shrink while you wait.
The public signals that give it away
The 50-point diagnostic reads you and up to 10 closest competitors the same way, on the same day.
The scan reads every competitor website in your radius for device names, 12 months of local search demand per treatment, and your own menu and booking pages for the equipment you already list.
The Offering & Demand pillar prices the gap between local demand for each device treatment and what your menu captures, and Search shows who owns those treatment searches today.
What lands in your approval queue
One Evo Agent takes the lead on this leak and two more support it.
Three Evo Agents close this gap
Each one drafts; you approve every output before it goes live. The full roster runs to 13+ Evo Agents.
What the card would say, in words
An illustrative example. Company profiles are anonymized composites drawn from real scan patterns.
FINDING
EVIDENCE
DOLLAR (MODELED)
FIX
Where this sits next to what you already run
Two tools you may already pay for, and what the diagnostic adds on top of each one.
Run the scan before the next device rep sits down in your office.
Plans start at $245/mo per entity, and if the first 30 days do not surface a gap worth more than your plan, your second month is free.