Per-unit revenue leak. Quantified.
You publish the brand standards; 300 franchisees execute them inconsistently — and no tool shows which units are off-brand, why, and what it costs in royalty revenue. Ontevo prices the leak per unit, in dollars your board believes, every month.
Prioritized fix lists from 50 analyzers. Dollar-priced, evidence-backed.
A diagnostic engine that gives you a comprehensive performance view of every franchisee unit — then an agentic layer that drafts every fix for franchisees to approve — system-wide.
Brand consistency scoring
Quantifies “off-brand” instead of asserting it — menu drift, review-theme divergence, GBP incompleteness, and page friction scored per unit against the brand standard.
Per-unit Truth Cards
Every unit's revenue leak priced in dollars, with the evidence attached — exactly what the board and your PE sponsor ask for.
Franchisee-approved fixes
Agents draft the fix; each franchisee approves their own. Corporate doesn't dictate — franchisees consent. Built for FAC adoption.
System rollup
One standardized Truth Card format across all units, rolled up to system metrics — so centralized marketing investment finally has a receipt.
System-wide brand consistency is invisible at scale — and no tool in your stack quantifies it.
You run SOCi or Reputation.com for publishing and reviews, an agency for paid media, and a brand-standards PDF franchisees half-read at onboarding. None of them shows which of 300 units is leaking royalty revenue, or why.
Franchisees execute inconsistently
Corporate publishes the standard; local execution drifts unit by unit. By the time the FAC escalates “corporate's marketing isn't working,” the divergence is a year old.
The underperformer hides in the rollup
System dashboards average away the problem. A unit can miss its market for three quarters before anyone can say what's actually different about it.
No dollar number, no board story
You can't prove centralized marketing ROI to ownership without per-unit receipts. “Brand health” scores don't survive a PE sponsor's quarterly review.
“Give me a per-unit revenue-leak dashboard across all 300 locations, show me which are off-brand and why, draft fixes my franchisees will actually approve, and let me prove to the board that corporate marketing is generating system-wide royalty growth.”
— Sound familiar? This is the brief we built to.
One engine. Every unit. One artifact your board already trusts.
Built to fit the brand-summit calendar and the quarterly board review.
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The franchisee-consent model is the differentiator.
Corporate mandates fail when the FAC vetoes them. Ontevo's agents draft; each franchisee approves their own fixes — corporate gets the system rollup without dictating local execution. And a 300-unit system is its own benchmark cohort: a comparison no outside tool can replicate.
The intelligence layer above SOCi. Not another publishing tool.
Standardized output
One Truth Card format across every unit — corporate compares all 300 apples-to-apples in a single monthly view.
Complements SOCi
SOCi publishes; Ontevo diagnoses. Run both: one executes the local marketing, the other tells you where the revenue is leaking.
FAC-safe by design
Franchisees approve their own fixes and see their own data. Advisory councils veto mandates — they adopt tools that make their units money.
Scales with the system
50 units or 5,000 — every new franchisee plugs into the same engine. Vertical ontology covers QSR, MedSpa, fitness, and home services.
A custom dashboard build, once. Or every unit, every month, at a fraction of the line.
Internal MarTech builds run $500K–$5M and go stale the day they ship. Ontevo standardizes per-unit diagnostics across the whole system and re-runs them every month — with agents drafting fixes franchisees approve.
Surface a gap worth more than the pilot — or the pilot is on us.
If the Brand Consistency Audit doesn't surface at least one gap worth more than the pilot fee, you don't pay for the pilot. No fine print. No hoops. We believe in what the agents find.
What franchise CMOs ask first
No — SOCi executes local publishing; Ontevo diagnoses where revenue is leaking and what it costs. Mature franchise brands run both: one runs the operations, the other runs the strategy.
It's designed for the FAC. Franchisees approve their own fixes, see their own data, and keep control of local execution. When FAC reps see per-unit Truth Cards with dollar impact, they become the champions.
14 days to the Brand Consistency Audit on 10 of your units. The activation milestone is presenting it at your next FAC meeting or brand summit — typically 60–90 days in.
SOC 2 Type 1 in progress, master DPA, a franchise system-data governance addendum, draft-only publishing on all external writes, and HIPAA-BAA for healthcare verticals — packaged for day-1 delivery to IT and legal.
Internal builds run $500K–$5M, take a year, and go stale. Cross-system benchmarking needs the 25M+ record baseline, and the vertical ontology is 18+ months of domain work per vertical. The build-vs-buy math favors the cohort owner.
Built by operators from McKinsey product strategy & Yelp local search.
Per-unit Truth Cards with dollar impact — the first FAC meeting where franchisees asked to opt in.
340-unit personal-care franchise (modeled)
We finally quantified “off-brand” instead of asserting it. Brand standards became a number, not a PDF.
120-unit fitness franchise (modeled)
The rollup surfaced the divergence before the sponsor's quarterly review — not after.
PE-owned QSR system (modeled)
See the leak before your next board review.
Nominate 10 units. We return a Brand Consistency Audit with the dollar figure per unit and the fix — no long sales cycle, no rip-and-replace. Your next three steps:
1 — Submit 10 unit URLs.
2 — We benchmark them against 25M+ records and the rest of your system.
3 — Truth Cards back with the dollar leak and the drafted fix per unit.