Help every franchisee compete in their local market.
See where local demand, competitor offers and customer feedback call for a change. Give corporate teams and franchisees the same evidence to agree what each unit should improve.
15-minute call to choose ten units for a free Brand Consistency Audit.
Or preview one franchise unit free
Give corporate and franchisees the evidence to agree on a fix.
Compare each unit with local competitors across the five pillars. Truth Cards explain the gap, proposed change and estimated revenue impact.
Brand consistency scoring
Quantifies “off-brand” instead of asserting it: menu drift, review-theme divergence, GBP incompleteness, and page friction scored per unit against the brand standard.
Per-unit Truth Cards
Every unit's revenue leak priced in dollars, with the evidence attached: exactly what the board and your PE sponsor ask for.
Franchisee-approved fixes
Agents draft the fix; each franchisee approves their own. Consent from franchisees, not a corporate mandate. Built for FAC adoption.
System rollup
One standardized Truth Card format across all units, rolled up to system metrics, so centralized marketing investment finally has a receipt.
A consistent brand still has to compete locally.
A nearby competitor may introduce a service, earn better reviews or gain visibility for a growing search. See which units need a local response.
Franchisees execute inconsistently
Corporate publishes the standard; local execution drifts unit by unit. By the time the FAC escalates “corporate's marketing isn't working,” the divergence is a year old.
The underperformer hides in the rollup
System dashboards average away the problem. A unit can miss its market for three quarters before anyone can say what's actually different about it.
No dollar number, no board story
You can't prove centralized marketing ROI to ownership without per-unit receipts. “Brand health” scores don't survive a PE sponsor's quarterly review.
“Give me a per-unit revenue-leak dashboard across all 300 locations, show me which are off-brand and why, draft fixes my franchisees will actually approve, and let me prove to the board that corporate marketing is generating system-wide royalty growth.”
Sound familiar? This is the brief we built to.
Make each unit’s priorities clear in the system review.
Use a consistent Truth Card format to discuss local findings, proposed changes and the evidence behind them.
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The franchisee-consent model is the differentiator.
Compare units against their local competitors and across your own network. Corporate teams can identify priorities, while franchisees review the proposed changes and keep control of local execution.
Use local evidence to decide what belongs in the playbook.
Identify changes worth discussing with franchisees, then use your existing publishing and operating tools to carry out the approved work.
Standardized output
One Truth Card format across every unit: corporate compares all 300 apples-to-apples in a single monthly view.
Complements SOCi
SOCi publishes; Ontevo diagnoses. Run both: one executes the local marketing, the other tells you where the revenue is leaking.
FAC-safe by design
Franchisees approve their own fixes and see their own data. Advisory councils veto mandates; they adopt tools that make their units money.
Scales with the system
50 units or 5,000: every new franchisee plugs into the same engine. Vertical ontology covers QSR, MedSpa, fitness, and home services.
Review local opportunities across the franchise system.
Apply the same diagnostic framework to each unit while retaining the competitor context that makes its market different.
Franchise systems are quoted as an Enterprise master agreement against the same entity grid every Ontevo customer buys.
Start with a free Brand Consistency Audit on 10 units.
Start with a free, read-only Brand Consistency Audit of 10 units, delivered in under 24 hours. Discuss paid pilot scope and security requirements with our team before proceeding. Once the required security conditions are met, an agreed paid pilot carries the written guarantee: surface a gap worth more than the pilot, or the pilot is not charged.
What franchise CMOs ask first
No. SOCi executes local publishing; Ontevo diagnoses where revenue is leaking and what it costs. Mature franchise brands run both: one runs the operations, the other runs the strategy.
Franchisees review their own proposed fixes and retain control of local execution. Use the per-unit evidence to discuss priorities with your franchise advisory council.
Under 24 hours to the Brand Consistency Audit on 10 of your units. The activation milestone is presenting it at your next FAC meeting or brand summit, typically 60 to 90 days in. Use “Discuss a free Brand Consistency Audit” to agree the scope. The Rapid Scan form above previews one business.
SOC 2 Type I and HIPAA readiness are in progress. We provide a DPA and a security addendum with a no-training clause on request. Every external write is draft-only behind your approval queue.
Internal builds run $500K to $5M, take a year, and go stale. Cross-system benchmarking needs the 25M+ record baseline, and the vertical ontology is 18+ months of domain work per vertical. The build-vs-buy math favors the cohort owner.
See how a team could use the findings.
These illustrative scenarios show how the recommendations could inform a decision.
Per-unit Truth Cards with dollar impact: the first FAC meeting where franchisees asked to opt in.
Illustrative scenario: 340-unit personal-care franchise
We finally quantified “off-brand” instead of asserting it. Brand standards became a number, not a PDF.
Illustrative scenario: 120-unit fitness franchise
The rollup surfaced the divergence before the sponsor's quarterly review, not after.
Illustrative scenario: PE-owned QSR system
Company profiles are anonymized composites drawn from real scan patterns.
See where your units need different support.
Choose ten units for a free Brand Consistency Audit with findings and recommendations based on public business information.
1. Enter one unit’s website and your email.
2. Get three personalized insights from the Rapid Scan.
3. Review the preview and decide what to investigate next.