Your profile says oral surgeon and your patients are searching for painless.
The patient decides who feels safe before they ever compare who is qualified.
Your profile lists board certifications, procedures and a photo of the building. The patient searching at 11pm typed 'sedation dentist' and 'painless implant'. The competitor who answers that question in the first line gets the call, and you get the patients who were never afraid in the first place.
How you can tell you have it
Things you can check yourself this week, with nothing to connect.
Your Google Business Profile description opens with credentials and never uses the words sedation, gentle or comfort.
Competitors near you rank for 'sedation dentist' and 'anxiety-free' searches that your practice could serve today.
Reviews that praise your clinical work still mention feeling rushed or unheard.
Your consult-to-treatment rate on surgical cases trails what your clinical results should earn.
What this leak costs every month
Every Truth Card prices a gap in dollars a month, on your own unit economics.
$31,400/mo
Modeled monthly gap for a specialty dental practice with no comfort or sedation language on its profile.
Modeled from scan patterns in this category. Company profiles are anonymized composites drawn from real scan patterns. No figure on this page is a measured customer result.
The figure is the surgical cases lost each month to comfort-positioned competitors, multiplied by your average case value.
The public signals that give it away
The 50-point diagnostic reads you and up to 10 closest competitors the same way, on the same day.
The scan reads your profile, your service pages and your review text for comfort language, and compares 12 months of local search demand for sedation and anxiety terms against who ranks for them.
The Search pillar shows which practice owns the comfort searches in your metro, and Reputation reads whether your reviews say 'I felt safe'.
What lands in your approval queue
One Evo Agent takes the lead on this leak and two more support it.
Three Evo Agents close this gap
Each one drafts; you approve every output before it goes live. The full roster runs to 13+ Evo Agents.
What the card would say, in words
An illustrative example. Company profiles are anonymized composites drawn from real scan patterns.
FINDING
EVIDENCE
DOLLAR (MODELED)
FIX
Where this sits next to what you already run
Two tools you may already pay for, and what the diagnostic adds on top of each one.
Find out which comfort searches your competitors are winning in your own zip code.
Plans start at $245/mo per entity, and if the first 30 days do not surface a gap worth more than your plan, your second month is free.