Homeowners are afraid of living through the remodel and your website only talks about the kitchen.
You are screened out before the estimate request, and nothing tells you it happened.
The homeowner has read the stories about dust on every surface and crews that vanish for two weeks. Your site shows finished kitchens and a phone number. The competitor's site shows a dust-barrier photo, a daily update promise and a schedule commitment, so the request goes there.
How you can tell you have it
Things you can check yourself this week, with nothing to connect.
Your website and Google Business Profile never mention dust control, daily updates or a schedule commitment.
Estimate requests come in slower than your reviews and portfolio would predict.
Competitors in your area advertise a dust-free protocol or a livable remodel on their home page.
Your negative reviews talk about communication and cleanup more than the finished work.
What this leak costs every month
Every Truth Card prices a gap in dollars a month, on your own unit economics.
$8,200/mo
Modeled monthly gap for a remodeler whose website and profile say nothing about dust, schedule or daily communication.
Modeled from scan patterns in this category. Company profiles are anonymized composites drawn from real scan patterns. No figure on this page is a measured customer result.
The figure is the estimate requests lost at the filtering stage each month, multiplied by your close rate and average job margin.
The public signals that give it away
The 50-point diagnostic reads you and up to 10 closest competitors the same way, on the same day.
The scan reads your website, your profile and your reviews for process language, and compares them against up to 10 closest competitors and the complaints homeowners leave in their reviews.
The Website pillar finds the trust signals missing from your pages, and Reputation reads which fears show up in the remodel reviews across your market.
What lands in your approval queue
One Evo Agent takes the lead on this leak and two more support it.
Three Evo Agents close this gap
Each one drafts; you approve every output before it goes live. The full roster runs to 13+ Evo Agents.
What the card would say, in words
An illustrative example. Company profiles are anonymized composites drawn from real scan patterns.
FINDING
EVIDENCE
DOLLAR (MODELED)
FIX
Where this sits next to what you already run
Two tools you may already pay for, and what the diagnostic adds on top of each one.
See what homeowners are screening for before they ever call you.
Plans start at $245/mo per entity, and if the first 30 days do not surface a gap worth more than your plan, your second month is free.