Parents check your listing for three things and leave when one is missing.
The parent is running a trust audit built from your competitors' listings.
Registry sites, forums and review threads teach parents what to look for. They arrive with a checklist and scan your page for it. Bury the safety certification or skip the one-hand fold demo and they leave, and your CPA climbs without a single change to the ads.
How you can tell you have it
Things you can check yourself this week, with nothing to connect.
CPA has risen for two quarters while the creative and the audiences have not changed.
The top listings in your category state one-hand fold, fabric protection and washability above the fold and yours does not.
Your safety certification exists but sits below the fold or only in the manual.
Registry adds and add-to-cart rates trail the category while your review score does not.
What this leak costs every month
Every Truth Card prices a gap in dollars a month, on your own unit economics.
$12,100/mo
Modeled monthly gap for a baby gear brand whose hero listing is missing the trust specs parents compare.
Modeled from scan patterns in this category. Company profiles are anonymized composites drawn from real scan patterns. No figure on this page is a measured customer result.
The figure is the paid traffic to the listing, multiplied by the conversion gap against trust-complete rivals, and it includes none of the registry adds you never got.
The public signals that give it away
The 50-point diagnostic reads you and up to 10 closest competitors the same way, on the same day.
The scan reads your listing and up to 10 closest competitors' listings for the trust specs parents compare, and reads the parent review and forum corpus for the checklist they arrive with.
The Website pillar finds the trust signals missing above the fold, and Offering & Demand shows which specs the category now expects as standard.
What lands in your approval queue
One Evo Agent takes the lead on this leak and two more support it.
Three Evo Agents close this gap
Each one drafts; you approve every output before it goes live. The full roster runs to 13+ Evo Agents.
What the card would say, in words
An illustrative example. Company profiles are anonymized composites drawn from real scan patterns.
FINDING
EVIDENCE
DOLLAR (MODELED)
FIX
Where this sits next to what you already run
Two tools you may already pay for, and what the diagnostic adds on top of each one.
See which trust specs parents are checking for on your listing and not finding.
Plans start at $245/mo per entity, and if the first 30 days do not surface a gap worth more than your plan, your second month is free.