Your menu still says Botox and your patients are searching for Traptox.
The service exists and the word patients search for it does not appear anywhere on your site.
Patients now search for 'Traptox', 'Barbie Botox' and 'Lip Flip', and they book with whoever lists those words. Your menu says 'neurotoxin' and 'dermal filler', which is accurate and invisible. The chairs stay half full for treatments your injectors already perform.
How you can tell you have it
Things you can check yourself this week, with nothing to connect.
Your Google Business Profile and menu use clinical names such as 'neurotoxin' while the med spa two miles away lists 'Traptox' and 'Lip Flip'.
Your injectors already perform treatments that never appear on the website as a bookable service.
Your capacity sits around 60 percent while a nearby competitor with the same devices and fewer providers is booked out.
New patients arrive asking for a treatment by a name your front desk has to translate.
What this leak costs every month
Every Truth Card prices a gap in dollars a month, on your own unit economics.
$10,400/mo
Modeled monthly gap for a three-provider med spa at 60 percent capacity whose menu misses the names patients search.
Modeled from scan patterns in this category. Company profiles are anonymized composites drawn from real scan patterns. No figure on this page is a measured customer result.
The figure is local search demand for the missing names, multiplied by a capture rate and your average ticket, and it grows every month the menu stays as it is.
The public signals that give it away
The 50-point diagnostic reads you and up to 10 closest competitors the same way, on the same day.
The scan reads your menu, your Google Business Profile services and 12 months of local search demand for every treatment name in your metro, then compares the list against up to 10 closest competitors.
The Offering & Demand pillar maps what your market searches for against what you list, and Search shows which competitor owns each missing term.
What lands in your approval queue
One Evo Agent takes the lead on this leak and two more support it.
Three Evo Agents close this gap
Each one drafts; you approve every output before it goes live. The full roster runs to 13+ Evo Agents.
What the card would say, in words
An illustrative example. Company profiles are anonymized composites drawn from real scan patterns.
FINDING
EVIDENCE
DOLLAR (MODELED)
FIX
Where this sits next to what you already run
Two tools you may already pay for, and what the diagnostic adds on top of each one.
Find out which treatment names your market is searching for that your menu does not say.
Plans start at $245/mo per entity, and if the first 30 days do not surface a gap worth more than your plan, your second month is free.