ABOUT ONTEVO
The company behind Ontevo
Ontevo is a Chicago-based software company helping agencies and business teams turn customer and market evidence into practical improvements.
Operated by Clear Cold Water Holdings LLC. Public launch is planned for October 15, 2026.
Experience behind the work
Our co-founders and advisors bring product and service experience from McKinsey, Yelp and operating companies, including leading change across large enterprises.
That background shapes the question behind the product: what should a business change, and what evidence would justify doing it?
Why we built Ontevo
A business can hear what customers want, see what competitors offer, and still struggle to decide what to change. We built Ontevo to connect those pieces: find a specific gap, inspect the evidence, and decide which improvement deserves the team's attention.
Our name means “demand evolves.” It reflects the changing relationship between what customers need and what a business offers.
See the evidence behind a recommendationReach the team
The people building Ontevo are responsible for explaining the evidence, making product limits clear and supporting customers.
Clear Cold Water Holdings LLC, doing business as Ontevo
500 W Superior St, Chicago, IL 60654
We analyze public information without access to your internal systems. SOC 2 Type I and HIPAA readiness are in progress.
We connect a market finding to the work it calls for.
Paste a URL. The free 30-second Rapid Scan returns the 3 best personalized insights, each with its evidence. No card, no sales call.
The paid Full Diagnostic examines Offering & Demand, Reputation, Search, Website and AI Visibility. It compares your business with direct competitors and connects specific recommendations to supporting evidence. Estimated monthly impact helps prioritize findings where the available evidence supports a financial estimate.
Evo Agents help prepare repeatable work such as review responses, listing updates and follow-ups. Your team reviews the proposed work. Available actions and any configured automation depend on your plan and setup.
25M+
market records
50
point diagnostic, per paid read
5
pillars of diagnostic coverage
13+
Evo Agents in the roster
We compare your business with the alternatives customers see.
The diagnostic examines public information about your business and direct competitors across five pillars. It connects customer demand, competing offers and gaps in the customer experience without asking for access to your internal systems.
The public information behind a decision
Your website and each competitor's. Google and Apple Maps listings. Marketplace pages, spec sheets and the prices actually posted. Reviews on Google, Amazon and Trustpilot, and what Reddit and YouTube say. Search rankings, backlinks and the ads running in the Meta and Google ad libraries. Page speed. And what AI assistants answer when a buyer asks about your category.
See what supports the recommendation
A finding should show your team what was observed, where the evidence came from and which competitor comparison matters. Reviewing those details helps you decide whether the proposed change fits your business.
Understand the financial assumptions
Estimated monthly impact depends on the available evidence, benchmarks and stated assumptions. Review the inputs and validate the opportunity against your own capacity and economics before making an investment.
A person says yes.
Your team reviews proposed work before it is used. Evo Agents can help prepare review replies, listing updates and follow-ups. The actions available, approval steps and any configured automation depend on the agent, your plan and setup.
Financial estimates are modeled and depend on the available evidence and assumptions. They help prioritize what to investigate; they are not measured revenue gains.
How we work
These principles guide the product and our work with customers.
Make the evidence inspectable
Show the source behind a recommendation and distinguish observed facts from assumptions. Include an estimated monthly impact when there is enough evidence to support one.
Be clear about availability
Explain what is available now, what remains in beta and what needs a particular plan or setup, so customers know what to expect.
Connect insight to useful work
Start with what customers need and what the business offers. Use that context to prepare practical work for the people responsible for the decision.
Respect customer data
We do not use your business data to train models or sell it. Our Security page, Privacy Policy and Terms of Service explain data handling and the commitments that apply.
Built for the person who answers for the revenue.
Win the pitch with a receipt.
Walk in with a priced teardown of the prospect. Sell the diagnostic as the engagement, then hand every client a receipt each month.
For agenciesFind the spec gap behind rising CAC.
Before you buy more traffic, find out what your listing is missing that four competitors have. Jar versus airless pump, priced per product line.
For founder-led brandsEvery location, benchmarked the same way.
Your newest site measured against your best, with fixes drafted per location for your team to approve.
For multi-locationThe same diagnostic on every company you own.
Private equity firms and holdcos run one scan per portco and work the drafted fixes company by company.
For private equityHoldCosIllustrative example. Financial estimates are modeled, not measured customer results.
A sample of the work: one finding, its supporting evidence and a proposed action, with a modeled financial estimate where the evidence supports one. See a full Truth Card
Ontevo is most useful when public customer and competitor evidence can inform a business decision. If your business has little public information, contact us to discuss whether the available evidence is sufficient.
FAQ
The questions that come up before the first call.
Ontevo is a Chicago-based software company that helps agencies and business teams identify specific improvements from public customer, market and competitor evidence. Recommendations connect the evidence to proposed work and, where supported, estimated monthly impact.
A Truth Card brings a finding and its supporting evidence together with a proposed action. Where the evidence supports a financial estimate, it includes the estimated monthly impact and the assumptions behind it.
Financial estimates use the available evidence, benchmarks and stated assumptions. They are modeled opportunities to investigate, not measured gains or guaranteed results. No figure on this site is a measured customer result.
The Rapid Scan is free and returns the 3 best personalized insights. It is a preview, not a plan, and there are no trials. Paid plans start at $245/mo per entity: a location, a brand or a product line. Portfolio plans start at $1,500/mo.
Ontevo helps connect customer and competitor evidence to proposed business improvements. You can use those findings alongside the tools your team already uses to manage reviews, customer communication and day-to-day work.
Do you train AI models on my data?
We do not use your business data to train models. Our Security page, Privacy Policy and Terms of Service explain how data is handled and the commitments that apply.