The Customer Simulation Engine constructs AI buyer personas from real wishlist data, competitive spec benchmarks, and negative review themes — then runs your proposed concept through them before you spend a dollar on tooling.

Each synthetic buyer evaluates your offer against the competitive landscape already mapped by Ontevo. Output: a pass/fail scorecard with specific failure reasons. "Safety Engineer Parent abandoned at PDP because JPMA badge was absent above the fold." "Functional Warrior defected — competitor claims Metal Utensil Safe, you don't."

Traditional concept testing costs $8K–$15K per SKU and takes 3–6 weeks. The Simulation Engine returns results in hours. You review every simulation. You decide what ships.