Ontevo and your Amazon research stack
Jungle Scout and Helium 10 tell you what sells on Amazon. Ontevo tells you why your listing loses, priced per gap.
One finds the demand. The other finds why you lose it.
If you sell on Amazon you almost certainly pay for one of these, and you should keep paying for it. Jungle Scout and Helium 10 are where you find search volume, rank, sales estimates and the keywords worth chasing, and neither of them is trying to do what Ontevo does. Ontevo reads the buyer's decision rather than the algorithm's: a 50-point diagnostic across 5,000+ signals, benchmarked against up to 10 closest competitors in your category, that names the spec claims your product page does not make and prices what each missing claim costs you per month. Then 13+ Evo Agents draft the fix and a person on your team approves it before anything ships.
What each one does, and where it stops
Read from each vendor's own published pages, with the date we checked it in every card.
Helium 10
Where most Amazon operators learned keyword research, and Cerebro, Magnet and Xray are still the reason. It is wider than that now: a Market Tracker for competitor intelligence, an AI Listing Builder, rules-based ad automation and dayparting, Listing Review Insights drawn from real customer reviews, and Helium, its AI agent for keyword, listing, ads and operations work. The Chrome extension covers Amazon, Walmart and TikTok Shop (helium10.com, checked 15 September 2026).
Everything it reads sits inside the marketplace. It does not read your category from outside Amazon, and it does not attach a dollar figure to a gap in your own listing or hand anyone a drafted fix.
Platinum $99/mo on annual billing or $129/mo monthly; Diamond $279 or $359; Enterprise from $1,499/mo billed annually; a free plan exists (helium10.com/pricing, checked 15 September 2026).
You need keyword research, rank tracking and listing optimization for an Amazon catalogue. It is best in class at that and Ontevo does not replace it.
Jungle Scout
Two products, and the split matters. Catalyst is for sellers under a million dollars a year: Starter at $29/mo on annual billing or $49/mo monthly, Growth Accelerator at $49 or $79, Brand Owner at $129 or $149, with extra seats at $49/month each. Cobalt is for brands above a million and is quoted on a demo; its own comparison chart credits it with 1P and 3P sales analysis, Buy Box and competitive offers, category trend, market share insights and rank tracking across 19 Amazon marketplaces (junglescout.com/pricing, checked 15 September 2026).
If someone tells you Jungle Scout only counts reviews and stars, they have not read the pricing page. What neither product publishes is a dollar figure attached to a gap in your own listing, or a drafted fix for the page a shopper actually reads.
Catalyst from $29/mo on annual billing or $49/mo monthly, up to $149/mo; Cobalt quoted on a demo (junglescout.com/pricing and junglescout.com/pricing/catalyst-plans, checked 15 September 2026).
You are choosing what to launch, which keywords to chase, or what a competitor is selling. It is cheaper than Ontevo and better at that job.
One entity is $245/mo on Essentials. Three is $735/mo. From the fourth entity you move to a Portfolio plan, from $1,500/mo, and we quote the exact figure on a call.
When to use which
If your question is which product to launch, which keywords to chase, or what a competitor is selling, buy Jungle Scout or Helium 10 and do not add us. They are better at that than we are and they are cheaper. If you are above a million dollars on Amazon and the question has changed, the answer changes with it. When you rank first and still convert five points below a competitor on the same keywords, the cause is usually not in your keyword report. It is in the three claims four of your five competitors make on the page and you do not. Ontevo finds those claims, prices what each one costs per month, and drafts the page copy for you to approve. Most brands that run us keep the research platform and add us on top.
More Blog posts
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