FOR SUPPLEMENT BRANDS

Your Label Says 'Proprietary Blend.' Buyers Are Comparing Milligrams.

70% of top-ranked competitors display third-party badges and clinically-dosed transparency. Your PDP has neither — that spec gap burns $11,900/mo in ad spend your media buyer can't fix. We find every gap in one scan.

347 MedSpa businesses trust Ontevo
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The Problem

Your PDP Speaks 2019. Your Buyers Shop 2026.

Supplement brands think they have an ad spend problem. They don't. They have a formulation credibility problem. Your PDP hides dosages, skips certifications, and loses every spec comparison.

The Error

This tells you the money's already gone.

The Market Truth

This tells you how to stop losing it.

That spec gap costs $18,200–$24,400/mo. Ontevo finds every one.

HOW TO FIX THIS

Supplement Intelligence

Explore our deep dives for common problem areas for Supplement & Wellness brands.

Claim Fatigue
Claim Fatigue Is Costing Supplement Brands $11,900/mo — Here's the Data. 'Proprietary Blend' triggers 42% lower PDP conversion. Buyers want exact mg.
AI Coaching
The AI Business Coach Is Here — And It's Not What You Think. It doesn't give you advice. It gives you a team of 3 agents.
Innovation Blind Spot
Why 52% of Supplement Buyers Want What You Don't Sell The reformulation gap = $85K dead inventory per missed SKU.

Fit, Funnel, Fix for Supplement Brands

Three phases. Zero guesswork. One system engineered for DTC supplement brands. 40 AI analyzers benchmark your formulation specs, PDP conversion surface, and listing execution against the top 25 competitors in your sub-category — then 3 agents fix what they find.

The Fit (Strategic Intelligence)

Is my formulation built to win?

The Spec Lab benchmarks every ingredient form, dosage, delivery system, and certification against your top 25 competitors — so you know where your spec sheet falls short before your next production run.

The Funnel (Revenue Intelligence)

Does my PDP actually convert?

The Friction Lab audits badge placement, spec table visibility, per-serving price anchoring, and clinical study citations that 70%+ of competitors already surface above the fold.

The Fix (The Action Layer)

Who rewrites the listing and briefs the reformulation?

AI agents draft PDP rewrites, R&D briefs, and review responses grounded in market-validated intelligence — not contract manufacturer suggestions. You approve every word.

YOUR AI TEAM

Your Supplement Team. Always On. Never Late.

Three specialized agents working 24/7 to close your spec gaps and protect your brand reputation. You approve everything.

Product Architect
Finds spec gaps. Tells you what to build.
Visibility Architect
Gets you into Local Pack, Featured Snippets, Knowledge Graph.
Voice Receptionist
Answers calls 24/7. Books appointments. HIPAA compliant.
Ontevo Approval Queue
3 drafts waiting
Generic Ashwagandha → KSM-66® brief
Draft R&D reformulation specs from competitor benchmarks
Approve
Skip
'Underdosed' review posted
Auto-draft response addressing the specific dosage concern
Approve
Skip
Certification badge buried on slide 7
Rewrite PDP with badges above the fold
Approve
Skip
CASE STUDY

How Verdant Nutrition Fixed Claim Fatigue

BEFORE ONTEVO
Chair Utilization
2.2%
Service Menu
Proprietary blends, generic ingredients, zero badges
Key Insight Missed
70% of top competitors display USP/NSF badges and clinically-dosed transparency. Verdant had neither — PDP conversion sat at 2.2%.
AFTER ONTEVO
Chair Utilization
3.6%
The Fix Applied
KSM-66® reformulation + PDP rewrite + badge placement
Revenue Impact
+$11,900 /month
Based on analysis of 450 local search terms.

42%

Avg. invisible demand

2,400

Items scanned

+$11,900

Avg. monthly revenue lift

3

AI agents

STOP GUESSING. START ENGINEERING.

The World’s First Fractional Growth team.

See the exact revenue you lost to competitors yesterday. Analysis takes 60 seconds.
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