Buyers Dose-Check Every Label. 'Proprietary Blend' Reads as Hiding.
70% of top-ranked competitors display third-party badges and clinically-dosed transparency. Your PDP has neither. That spec gap burns $11,900/mo in ad spend your media buyer can't fix. We find every gap in one scan.
Your PDP Speaks 2019. Your Buyers Shop 2026.
Supplement brands think they have an ad spend problem. The real problem is formulation credibility: your PDP hides dosages, skips certifications, and loses every spec comparison.
The Error
This tells you the money's already gone.
The Market Truth
This tells you how to stop losing it.
That spec gap costs $18,200 to $24,400/mo. Ontevo finds every one.
Suggested agents for supplement brands
These three roles illustrate intended workflows for product requirements, review responses and competitor dosage claims. Confirm availability and setup with us. You approve drafts before use.
Fit, Funnel, Fix for Supplement Brands
Three phases, zero guesswork, one system engineered for DTC supplement brands. A 50-point diagnostic benchmarks your formulation specs, PDP conversion surface, and listing execution against the top 10 competitors in your sub-category, then 3 agents fix what they find.
Is my formulation built to win?
The Demand Map benchmarks every ingredient form, dosage, delivery system, and certification against your top 10 competitors, so you know where your spec sheet falls short before your next production run.
Does my PDP actually convert?
The Friction Gauge reads badge placement, spec table visibility, per-serving price anchoring, and clinical study citations that 70%+ of competitors already surface above the fold.
Who rewrites the listing and briefs the reformulation?
AI agents draft PDP rewrites, R&D briefs, and review responses grounded in market-validated intelligence, not contract manufacturer suggestions. You approve every word.
Modeled: What Fixing Claim Fatigue Is Worth to a Supplement Brand
42%
Modeled invisible demand
2,400
Items scanned
$11,900/mo
Modeled monthly gap
3
AI agents
Common Supplement Revenue Leaks
Explore our deep dives for common problem areas for Supplement & Wellness brands.
