The Price Perception Engine ingests local cohort pricing, consumer demand signals, and your current menu — then maps every service to a perceived-value score against your competitive set.

A competitor charging $2,800 for a "Regenerative Glow Protocol" versus your $1,800 "Morpheus8" isn't offering a better treatment — they're offering better price architecture. The engine flags where you're leaving margin on the table or creating conversion friction without the trust signals to justify a premium.

Each recommendation includes a confidence score, estimated monthly revenue impact, and the specific rename-rebundle-reframe language. You approve every change before it touches your menu.