Free 30-second Rapid Scan: your top 3 revenue leaks. Find Your Revenue Leakage

MAKEUP & COLOR COSMETICS INTELLIGENCE

Your Reviews Found the 6-Shade Gap. Your Next Launch Should Close It.

68% of beauty buyers comparison-shop before clicking 'Add to Cart.' Your product page is missing the specs that earn 'holy grail' status. That's $19,500/mo in product-fit failure, not an ad problem.

Free Rapid Scan. Your website and your email. Nothing to connect.

Scan running. Your 3 Truth Cards are being built. Keep this tab open. A few extras go to your inbox.

We could not start that scan. Check your website address and try again, or email us at hello@ontevo.ai and we will run it for you.

The Problem

Your Listing Says 'Full Coverage.' Buyers Compare Specs.

Makeup brands think they have an ad problem. The real problem is specs: 68% of beauty buyers compare PDPs before buying, and yours is missing the claims that close.

The Error

This tells you the money's already gone.

Illustrative foundation bottle and shade swatches showing missing matches.

The Market Truth

This tells you how to stop losing it.

Illustrative foundation bottle and shade swatches showing depth, undertone.

Your PDP loses the comparison before they scroll past the hero image.

YOUR AI TEAM

Suggested agents for makeup brands

These three roles illustrate intended workflows for shade-range concepts, product visuals and review responses. Confirm availability and setup with us. You approve drafts before use.

Product Architect

Finds the spec gaps worth building, before you tool up.

Creative Director

Drafts product imagery and campaign creative from approved specifications.

Reputation Defender

Drafts every review reply within 2 hours. You approve, it posts.

Ontevo Approval Queue

3 drafts waiting

Shade gaps appear in customer reviews

Draft an expansion concept with an undertone map

Approve

Skip

Buyers cannot see the finish or wear

Draft shade and wear visuals from approved product specifications

Approve

Skip

'Oxidizes orange' review complaints

Draft brand-voice responses within 2 hours

Approve

Skip

Fit, Funnel, Fix for Makeup Brands

Three phases, zero guesswork, one system engineered for color cosmetics brands. A 50-point diagnostic benchmarks your formulation specs, shade architecture, and PDP conversion assets against your 10-competitor cohort, then 3 agents rewrite what's broken.

The Fit (Strategic Intelligence)

Is my formula built to win the spec war?

The Spec Showdown runs spec-by-spec against Rare Beauty, Ilia, Tower 28, Kosas, and Merit. If 75% claim transfer-proof and you don't, we flag it with a dollar sign.

The Funnel (Revenue Intelligence)

Does my PDP convert the comparison shopper?

The PDP Conversion Auditor scores your listing against 6 category-standard assets: shade-match video, wear-test proof, spec table, ingredient hierarchy, trust badges, per-oz pricing.

Illustrative foundation bottle and shade swatches showing shade-match video, wear-test evidence.

The Fix (The Action Layer)

Who rewrites the listing and builds the concepts?

3 AI agents draft PDP rewrites, generate spec tables, and build product concepts from wishlist data. Every draft lands in your queue. You approve every word.

Illustrative foundation bottle and shade swatches showing build a shade brief, explain matching guidance.

MODELED EXAMPLE

Modeled: What Fixing the Shade Match Tax Is Worth to a Makeup Brand

BEFORE ONTEVO

Utilization / Conversion

Listing / Menu

18 shades, no undertone mapping, no wear claims

Key Finding Missed

28% of foundation reviews contained shade-gap language. 75% of top competitors claimed transfer-proof; Veil's PDP mentioned neither.

AFTER ONTEVO

Utilization / Conversion

The Fix Applied

PDP rewrites + 42-shade expansion concept

Revenue Impact

$19,500/mo

Basis: public listings, review text and local search terms across the 10 closest competitors in this category. Company profiles are anonymized composites drawn from real scan patterns.