MAKEUP & COLOR COSMETICS INTELLIGENCE

75% Claim Transfer-Proof. Your PDP Mentions Neither.

68% of beauty buyers comparison-shop before clicking 'Add to Cart.' Your product page is missing the specs that earn 'holy grail' status. That's not an ad problem. That's $19,500/mo in product-fit failure.

347 MedSpa businesses trust Ontevo
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The Problem

Your Listing Says 'Full Coverage.' Buyers Compare Specs.

Makeup brands think they have an ad problem. They don't. They have a spec problem. 68% of beauty buyers compare PDPs before buying — and yours is missing the claims that close.

The Error

This tells you the money's already gone.

The Market Truth

This tells you how to stop losing it.

Your PDP loses the comparison before they scroll past the hero image.

Fit, Funnel, Fix for Makeup Brands

Three phases. Zero guesswork. One system engineered for color cosmetics brands. 40 AI analyzers benchmark your formulation specs, shade architecture, and PDP conversion assets against 15 category leaders — then 3 agents rewrite what's broken.

The Fit (Strategic Intelligence)

Is my formula built to win the spec war?

The Feature Benchmark Scorer runs spec-by-spec against Rare Beauty, Ilia, Tower 28, Kosas, and Merit. If 75% claim transfer-proof and you don't, we flag it with a dollar sign.

The Funnel (Revenue Intelligence)

Does my PDP convert the comparison shopper?

The PDP Conversion Auditor scores your listing against 6 category-standard assets — shade-match video, wear-test proof, spec table, ingredient hierarchy, trust badges, per-oz pricing.

The Fix (The Action Layer)

Who rewrites the listing and builds the concepts?

3 AI agents draft PDP rewrites, generate spec tables, and build product concepts from wishlist data. Every draft lands in your queue. You approve every word.

YOUR AI TEAM

Your Makeup Team. Always On. Never Late.

Three specialized agents turning audit findings into draft-ready assets. You approve every output before it goes live.

Ontevo Approval Queue
3 drafts waiting
Missing transfer-proof claim on PDP
Rewrite PDP with spec table and wear claims
Approve
Skip
6-shade gap in medium-deep range
Generate 42-shade expansion concept with undertone map
Approve
Skip
'Oxidizes orange' review complaints
Draft brand-voice responses within 2 hours
Approve
Skip
CASE STUDY

How Veil Studio Fixed the Shade Match Tax

BEFORE ONTEVO
Chair Utilization
18
Service Menu
18 shades, no undertone mapping, no wear claims
Key Insight Missed
28% of foundation reviews contained shade-gap language. 75% of top competitors claimed transfer-proof — Veil's PDP mentioned neither.
AFTER ONTEVO
Chair Utilization
42
The Fix Applied
PDP rewrites + 42-shade expansion concept
Revenue Impact
+$19.5k /month
Based on analysis of 450 local search terms.

75%

Avg. invisible demand

500+

Items scanned

+$19.5k

Avg. monthly revenue lift

3

AI agents

STOP GUESSING. START ENGINEERING.

The World’s First Fractional Growth team.

See the exact revenue you lost to competitors yesterday. Analysis takes 60 seconds.
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