Your ad spend isn't the problem. Your spec is.
CAC keeps climbing, so you keep blaming the funnel. It isn't the funnel. One wrong spec can gut conversion — jar vs. pump, one-hand vs. two-hand fold — and your attribution stack can't see it. Ontevo finds the gap at the product level and drafts the fix.
Prioritized fix lists from 44 analyzers. Dollar-priced, evidence-backed.
A diagnostic engine that gives you a comprehensive performance view of every product — then an agentic layer that drafts every fix and runs the repeatable ones — across your catalog.
Diagnose the CAC tax
Find the exact product-spec gap taxing your conversion — jar-vs-pump, a missing claim — priced in lost revenue per hero SKU.
Competitor spec teardown
Line up your SKUs against the 4 of 5 rivals winning the comparison shopper — feature by feature, review theme by review theme.
Prioritize R&D over ad spend
See where a product investment beats another dollar of Meta spend — with the math to defend the call to your board.
Ride the category shift
When the trend moves — retinol to bakuchiol, jar to airless — catch it early and re-spec before your ROAS and BSR slip.
You're burning cash on ads for a me-too spec.
This isn't a marketing problem. It's a product-spec problem that shows up as a marketing cost — and your stack can't see it.
Attribution tools show WHAT
Attribution tells you ROAS dropped. It doesn't tell you the jar packaging is the reason — or that a competitor's airless pump is winning the comparison.
Marketplace tools show your rank
BSR is slipping and you can see it. But neither Amazon tool diagnoses the spec gap at the listing level that's causing it.
Reviews bury the signal
The real complaint — packaging, a UX bug, a missing claim — sits in your review corpus uncategorized. Reviews tools collect them; they don't mine them.
“Tell me which specific spec gap is killing my conversion. Show me what 4 of 5 competitors offer that I don't. Quantify the dollar cost. Help me prioritize R&D over another ad-spend increase.”
— The founder's actual question. No attribution tool answers it.
One engine. Every SKU. The gap attribution can't see.
Built to catch the product-level gaps your ad stack blames on the funnel.
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Why now: the stack repricing
When your attribution tools reprice and you're re-evaluating the stack anyway, add the layer that diagnoses the product itself — not just the funnel. It sits above the deep ad-analytics you keep and replaces the shallow, overlapping tools you don't.
The strategy layer above your attribution stack.
Spec-gap analysis
The core capability no attribution or Amazon tool has: which competitor specs you're missing, at the listing level.
Concept validation
The Simulation Engine pressure-tests a fix against personas before you spend $50K on a formulation.
Drafts the fix
Creative Studio drafts the PDP rewrite and ad variants once the gap is found. You approve; nothing ships itself.
Sits above your stack
Runs alongside your attribution, marketplace, and reviews tools — a different question, answered. Most brands add it for less than a month of wasted ad spend.
It answers the question attribution can't.
Attribution tells you where the sale came from. Amazon tools show your rank. Review tools collect feedback. None diagnose the spec gap at the product level that's taxing your CAC.
Find wasted money in 30 days — or month two is free.
If we don't surface at least one gap worth more than your monthly plan, the next month costs nothing. No fine print. No hoops. We believe in what our agents find — and if they don't find value, you don't pay.
What DTC founders ask first
No. Attribution tools answer where the sale came from. Ontevo answers why more sales aren't happening — at the product level. It sits above your stack and doesn't replace it.
ChatGPT can summarize ten reviews. It can't benchmark 50 competitors across specs and wishlists against a 25M-record cohort, and it hallucinates on category vernacular. You realize the difference on Truth Card #3.
Both. The PDP and listing are your conversion surface — we audit both, and the Amazon corpus depth is a real advantage for negative-theme mining.
Month-to-month, standard pricing, self-serve. Onboard your SKU + ASIN inventory in about an hour.
5 days to a free Spec Gap Report on your 3 hero SKUs — the missing competitor specs and the conversion-lift math, with no login.
Built by operators from McKinsey product strategy & Yelp local search.
It wasn't the funnel. One wrong spec was quietly gutting our conversion — and our attribution stack couldn't see it.
8-figure skincare brand
The Spec Gap Report told us where the next dollar goes — R&D, not more ad spend.
Cookware · Shopify + Amazon
42% of our 1-star reviews were about packaging, not the formula. That reframed the whole roadmap.
Supplements brand
See the spec gap before your next ad dollar.
Nominate one hero SKU. We return a Truth Card with the dollar figure and the fix — no rip-and-replace of the ad stack you keep. Your next three steps:
1 — Submit one product URL.
2 — We benchmark it against 25M+ records and comparable products.
3 — Truth Card back with the dollar leak and the drafted fix.