Ontevo vs. Zenoti
Zenoti runs your med spa. Ontevo tells you if you're running the right one.
One runs operations. The other finds the gaps.
Zenoti is arguably the most complete operational platform in aesthetics — scheduling, POS, EMR, inventory, membership billing, all unified. Ontevo is a strategic intelligence layer — it maps local search demand against your menu, benchmarks you against 15+ competitors, and quantifies what the gaps cost in dollars per month. Zenoti tracks your Botox revenue across 180 appointments. Ontevo tells you 'traptox' demand is up 210% and you're invisible to it.
When to use which
Zenoti is best-in-class at running a med spa — 30,000+ locations trust it for scheduling, POS, EMR, and membership billing. If your primary pain is operational chaos, Zenoti is the right investment. But if operations are functional and growth has stalled, Zenoti's dashboards show the plateau without explaining why. Ontevo finds the strategic gaps — missing treatments, invisible GBP listings, review themes killing conversion — and puts a dollar sign on each one. Most practices need both.
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