Comparison

Ontevo vs. Semrush

Semrush tracks keywords, backlinks and AI search visibility for SEO teams, from $139/mo. Ontevo tells the owner what those gaps cost in dollars, and drafts the fix.

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Home / Compare / Ontevo vs. Semrush

Find the cause

One monitors visibility. The other prices the leak.

Semrush is the category-default SEO suite: keyword research, rank tracking, backlink and domain analytics, technical site audits, and AI Search plans that track how often assistants surface your brand. Its published plans run from $139/mo for SEO to $549/mo for Advanced, with Enterprise by quote (semrush.com/prices, checked 15 September 2026), and Adobe completed its acquisition of Semrush in April 2026. The suite assumes a trained marketer at the keyboard: it returns rankings, share-of-voice scores and a task list. Ontevo starts from similar visibility signals, then runs them through a 50-point diagnostic, prices each gap in dollars, and drafts the fix instead of leaving a metric for someone to interpret. Semrush tells you a score moved. Ontevo tells you which finding is costing the most revenue and hands you a drafted fix to approve.

Dimension

Ontevo

Semrush

Offering and demand

Maps live demand in your market against what you actually sell, and names the gaps.

Keyword demand research shows what the market searches for; no test of your offering against it.

Reputation

Decomposes what reviews say theme by theme, benchmarked against up to 10 closest competitors in your market.

Brand sentiment inside the AI Search plans; no review theme decomposition.

Reads rankings, listings and local visibility, and prices what each gap costs.

Full-stack SEO: keyword research, rank tracking, backlinks and technical site audits.

Website

Reads the page a buyer lands on and prices what is losing the sale.

Technical site audits; no conversion diagnosis and no revenue tied to a page.

AI visibility

Reads how often AI assistants name you in your category, and what being absent costs.

AI Search plans track prompts daily and report AI brand performance, from 50 prompts on Starter.

Drafts the fix

13+ Evo Agents draft the fix for your approval.

Task lists and content optimization; advanced automations are Enterprise only.

Pricing

$245/mo or $445/mo for one entity. From the fourth entity, a Portfolio plan from $1,500/mo.

SEO from $139/mo; Starter, which adds AI Search, from $199/mo; Enterprise by quote (semrush.com/prices, checked 15 September 2026).

One entity is $245/mo on Essentials. Three is $735/mo. From the fourth entity you move to a Portfolio plan, from $1,500/mo, and we quote the exact figure on a call.

Read Semrush's own page.

How we read this. Every claim in the right-hand column is read from the vendor's own published pages, linked above, and checked on 15 September 2026. Vendors change prices and ship features without notice. Ontevo's figures come from the 50-point diagnostic. If we have a vendor wrong, write to hello@ontevo.ai and we will correct the page.

THE BOTTOM LINE

When to use which

If you need to track rankings, audit technical SEO, or run a content and backlink program at scale, Semrush is the right tool, and most agencies already pay for it. An SEO manager who wants competitor keyword gaps and AI share-of-voice tracking is well served there. Ontevo doesn't replace that monitoring. It answers the question a Semrush report leaves open: which visibility gap is actually costing revenue, and what gets fixed first. If your team is staring at a report full of scores and nobody can say what a dropped score is worth in dollars, that's the gap Ontevo closes. Many teams run both: Semrush for the SEO and AI visibility monitoring, Ontevo for turning that monitoring into priced Truth Cards an owner can act on.

Ontevo is more relevant for

This comparison matters most for local-service and multi-location brands where an agency or in-house marketer already runs Semrush but ownership still can't see which visibility gap is worth fixing first.