Ontevo and consumer research platforms
Merciv, Attest, Zappi and Yogi are research platforms built for brands with a research budget and an analyst to read the output. Ontevo reads the evidence that already exists and prices each gap in dollars.
One asks the market a question. The other reads the answer the market already gave.
These four platforms sit on the same side of one line: they are built for an organization that can fund research and staff someone to read it. Two of them, Attest and Zappi, ask a panel a question you decide to ask. Two of them, Merciv and Yogi, organize evidence that already exists into a corpus an analyst can query. All four are good at what they do, and all four assume the analyst. Ontevo sits on the other side of that line. It starts from a URL, reads the reviews, the search demand and the competitor positioning that already exist, and returns a 50-point diagnostic with a dollar figure on every gap and a drafted fix an operator can approve without a research function behind them.
What each one does, and where it stops
Read from each vendor's own published pages, with the date we checked it in every card.
Attest
A self-serve consumer survey platform with a multi-panel audience it puts at 150 million people across 59 countries and 70+ languages. Compass, its AI co-pilot, designs surveys from a brief in plain language, refines questions, analyses themes and sentiment, and generates findings boards. Attest Explore runs AI-moderated one-to-one interviews with push-to-talk pacing and follow-up questions, shrinking qualitative timelines from months to days. Every survey runs through automated and human data checks against bots and survey fraud (askattest.com, checked 15 September 2026).
It answers the question you decided to ask. It does not mine the reviews and search demand that already exist, does not benchmark you against a named competitor cohort in your own market, and does not price a gap you have not thought of yet.
An annual subscription measured in credits, where one credit is one answer to one question from one person, in tiers up to 50,000, 100,000, 200,000 and over 400,000 credits, with one flat audience fee and unlimited seats; no dollar figure is published (askattest.com/pricing, checked 15 September 2026).
You need a real person to answer your question, at national sample sizes, this month. It is a straightforward way to get one and Ontevo does not do it.
Merciv
Merciv calls itself agentic consumer intelligence, and the product matches the phrase. It connects internal systems, syndicated research and the open web through what it says are 1,300+ connectors, answers questions with source attribution and a confidence score, cites down to the paragraph, and organises a portfolio into what it calls a live product graph. Its published capability list includes competitive benchmarking with automated comparisons, white-space detection, Personas for pressure-testing concepts, and Workflows that turn research into automations. Its case studies carry dollar outcomes, including a Fortune 50 retailer preventing a roughly $12M overstock. On security it publishes SOC 2 Type II, AES-256 at rest, TLS in transit, SSO and SCIM (merciv.com and merciv.com/enterprise, checked 15 September 2026).
Anyone telling you Merciv only produces briefs has not read merciv.com. What Merciv does not sell is a scan you start from a URL with nothing connected, or a dollar figure attached to a gap in one location's funnel.
By quote; merciv.com publishes no price (checked 15 September 2026). Enterprise seats and modules.
You are a category team that needs a board-ready brief with every claim cited back to its source, across a portfolio. Its connector depth is hard to replicate.
Yogi
A Unified Voice of Customer platform for CPG brands, ingesting product reviews, ratings, support tickets and social threads from 400+ retailers, queryable in plain English through Ask Yogi AI (meetyogi.com, checked 15 September 2026).
Yogi tells your team a theme is trending. It does not attach a dollar figure to that theme, does not benchmark it against a named competitor cohort in your local market, and does not hand anyone a drafted fix. It assumes an analyst turns the theme into a plan.
By quote; meetyogi.com publishes no price (checked 15 September 2026). Enterprise CPG scope.
You are an enterprise CPG brand with a staffed analytics function and you need SKU-level review analysis across every retailer and app store where your products are listed. Its ingestion depth is hard to replicate and Ontevo does not replace it.
Zappi
A pre-launch testing platform for enterprise research teams. Its Innovation System runs concept, pack and pricing tests against Zappi category normative data, and its AI Concept Creation Agents draft on-brand concepts, published with a Diageo Africa customer story (zappi.io, checked 15 September 2026).
Everything starts with asked research: a brand decides what to test, then Zappi scores that idea against category norms. It does not mine reviews, it does not benchmark against a named competitor set, and it does not put a dollar figure on a gap you have not thought of yet.
By quote; zappi.io publishes no price (checked 15 September 2026). Enterprise research scope.
You are about to fund a national launch and you need three concepts and a pack design pressure-tested against category norms with real consumers first. Zappi is the category leader at that and Ontevo does not do it.
One entity is $245/mo on Essentials. Three is $735/mo. From the fourth entity you move to a Portfolio plan, from $1,500/mo, and we quote the exact figure on a call.
When to use which
If you need an answer from real people, or a board-ready brief with every claim cited back to its source, buy one of these and do not let us talk you out of it. Two things to be straight about. Merciv publishes SOC 2 Type II on its enterprise page. At Ontevo, SOC 2 Type I and HIPAA readiness are in progress, and our Security page says exactly that, so if certification decides your purchase, that decides it. And none of these platforms was built for a business with eight locations and a revenue problem this month. That is the case for Ontevo: not what consumers think in general, but where this business is losing money right now, at the location or the product page, priced, with a drafted fix waiting for someone to approve. Plenty of teams run both.
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