Comparison

Ontevo vs. Yext

Yext syncs your listings to 200+ publishers and scores how often AI assistants name you. Ontevo tells you what a visibility gap or a bad review is costing you, in dollars, and drafts the fix.

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Home / Compare / Ontevo vs. Yext

Find the cause

One measures where you show up. The other prices what happens when you don't.

Yext runs the deepest structured listings infrastructure in this category, pushing verified brand data to 200+ publishers (yext.com/platform/listings, checked 15 September 2026). Scout extends that reach into AI search: its Visibility Score blends Google Search rank, AI search presence and AI sentiment, at brand level and per location. Ontevo's Full Diagnostic is a 50-point diagnostic across 5,000+ signals covering Offering & Demand, Reputation, Search, Website and AI Visibility, benchmarked against up to 10 closest competitors in your market, and it prices every finding in dollars. Scout tells you where you rank in an AI answer. Ontevo tells you what that ranking gap is worth, and every finding arrives with a drafted fix your team approves before an agent runs it.

Dimension
Ontevo
Yext
Offering and demand
Maps live demand in your market against what you actually sell, and names the gaps.
No demand analysis; Yext distributes the brand data you already hold.
Reputation
Decomposes what reviews say theme by theme, benchmarked against up to 10 closest competitors in your market.
Reviews monitoring and response across locations; no theme decomposition and no priced leak.
Search
Reads rankings, listings and local visibility, and prices what each gap costs.
Verified brand data pushed to 200+ publishers in real time, plus Google Search rank inside Scout.
Website
Reads the page a buyer lands on and prices what is losing the sale.
Yext Pages per location; no conversion diagnosis on the page a buyer lands on.
AI visibility
Reads how often AI assistants name you in your category, and what being absent costs.
Scout's Visibility Score blends Google Search rank, AI search presence and AI sentiment, at brand and location level.
Drafts the fix
13+ Evo Agents draft the fix for your approval.
A distribution agent pushes listings data and Scout reports on visibility; no drafted marketing fix.
Pricing
$245/mo or $445/mo for one entity. From the fourth entity, a Portfolio plan from $1,500/mo.
Pricing by quote; Yext publishes no price and yext.com/pricing returns 404 (checked 15 September 2026); listings, reviews and Scout visibility.

One entity is $245/mo on Essentials. Three is $735/mo. From the fourth entity you move to a Portfolio plan, from $1,500/mo, and we quote the exact figure on a call.

Read Yext's own page.

How we read this. Every claim in the right-hand column is read from the vendor's own published pages, linked above, and checked on 15 September 2026. Vendors change prices and ship features without notice. Ontevo's figures come from the 50-point diagnostic. If we have a vendor wrong, write to hello@ontevo.ai and we will correct the page.

THE BOTTOM LINE

When to use which

If you manage hundreds or thousands of locations and need name, address and phone consistency across 200+ publishers, Yext is the right tool and Ontevo does not replace it. Scout is also a credible way to see how often your brand surfaces in AI assistant answers, and no incumbent measures that slice better. But Scout stops at the score. It does not decompose why customers trust a competitor's reviews over yours, model the revenue sitting behind a visibility gap, or price what closing it is worth. Ontevo starts where Scout ends: it reads visibility alongside reputation, market fit and conversion evidence, puts a dollar figure on each gap, and hands back a drafted fix your team approves. Many franchise and multi-location brands run both: Yext for the listings plumbing, Ontevo for the diagnosis of what the gap costs and what to fix first.

Ontevo is more relevant for

This comparison matters most for multi-location financial advisory, dental, restaurant, and veterinary groups paying a Yext listings contract with nothing on top that prices what the reputation and conversion gaps cost.

More Blog posts

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