Comparison

Ontevo vs. Reputation.com

Reputation scores every location. Ontevo prices what that score is costing you per location and drafts the fix.

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Home / Compare / Ontevo vs. Reputation.com

Find the cause

One scores the brand. The other prices the gap.

Reputation runs a wide feedback stack: reviews, listings, surveys and a Social Suite, rolled into the Rep Score that boards and regional VPs already track. Its AI Reputation Manager sits in the Pulse tier, and its published GEO work, a readiness report, a ten-dimension series and an AI Search Optimization case, is a genuine early move into how brands show up in answer engines. What its pricing page does not sell is a translation from score to revenue. Ontevo starts where the score stops: each location's negative themes run through a 50-point diagnostic across 5,000+ signals, benchmarked against up to 10 closest competitors in that market, with a dollar figure on each gap. Reputation tells a franchise operator the score moved four points last quarter. Ontevo tells them which theme moved it, what it costs per location, and hands over a drafted repair.

Dimension
Ontevo
Reputation.com
Offering and demand
Maps live demand in your market against what you actually sell, and names the gaps.
No demand analysis; the corpus is your own feedback across locations.
Reputation
Decomposes what reviews say theme by theme, benchmarked against up to 10 closest competitors in your market.
Reviews, listings, surveys and Social Suite rolled into the Rep Score; Competitive Insights is a priced add-on.
Search
Reads rankings, listings and local visibility, and prices what each gap costs.
Business listings across locations and a published AI Search Optimization programme; no rank gap priced in dollars.
Website
Reads the page a buyer lands on and prices what is losing the sale.
No page-level conversion diagnosis published.
AI visibility
Reads how often AI assistants name you in your category, and what being absent costs.
AI Reputation Manager sits in the Pulse tier, alongside a GEO Readiness Report and a ten-dimension GEO series.
Drafts the fix
13+ Evo Agents draft the fix for your approval.
Actions and Ticketing assigns issues to people; AI Reputation Manager reports rather than drafting the marketing fix.
Pricing
$245/mo or $445/mo for one entity. From the fourth entity, a Portfolio plan from $1,500/mo.
Rep Core $80, plus Pulse $115, plus Surveys $150 per location per month; custom at 125+ locations (reputation.com/pricing, checked 15 September 2026).

One entity is $245/mo on Essentials. Three is $735/mo. From the fourth entity you move to a Portfolio plan, from $1,500/mo, and we quote the exact figure on a call.

Read Reputation.com's own page.

How we read this. Every claim in the right-hand column is read from the vendor's own published pages, linked above, and checked on 15 September 2026. Vendors change prices and ship features without notice. Ontevo's figures come from the 50-point diagnostic. If we have a vendor wrong, write to hello@ontevo.ai and we will correct the page.

THE BOTTOM LINE

When to use which

If you run 300 locations and need one feedback system of record, a board-slide KPI, and AI-search monitoring, Reputation is the right tool and Ontevo does not replace it. Its listings, surveys and social depth are hard to match, and ripping it out mid-contract makes no sense. There is a price point worth naming too: at eight locations Rep Core is $640/mo against Ontevo's Portfolio plan from $1,500/mo, so we are not the cheaper line item and we do not pretend to be. Ontevo is the layer above: it takes the same negative themes Reputation surfaces, prices what each one costs per location, and puts a drafted fix in front of your team for approval. If your VP of ops can already say how many dollars last quarter's score change was worth, you do not need us. If nobody in the room can answer that, that is the gap.

Ontevo is more relevant for

This comparison matters most for multi-location and franchise operators who already pay for enterprise reputation software and still need the revenue case behind the score.

More Blog posts

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