Find the cause

One indexes keywords. The other indexes specs.

Helium 10 is the gold standard for Amazon keyword intelligence — Cerebro, Magnet, and X-Ray are best-in-class for finding search terms and tracking rankings. Ontevo is a product intelligence layer — it identifies the spec gaps costing you conversions and quantifies the revenue impact in dollars. One ranks your listing. The other explains why it isn't converting.

Dimension

Ontevo

Helium 10

Intelligence Layer

40 analyzers scan competitors, reviews, and market gaps

Keyword rankings and BSR tracking — lagging metrics

Competitive Benchmarking

Benchmarks you against 10+ local competitors

Sentiment analysis on reviews — no spec-level mapping

Revenue Quantification

Dollar figures on every gap — your Truth Card

Tracks who's winning, not why they're winning

AI Agents

13 AI agents that take action on findings

Keyword-stuffed listing copy — targets the algorithm

Pricing

Starts at $145/mo — intelligence + action

Starts at $99/mo — Amazon keyword intelligence only

THE BOTTOM LINE

When to use which

Helium 10 is excellent at Amazon keyword research and PPC management — genuinely best-in-class. If your core challenge is ranking higher for the right search terms, keep it. Ontevo starts where Helium 10 stops: when you rank #1 but still lose conversions because 4 of 5 competitors claim 'metal utensil safe' and your listing doesn't.