Your line wins the spec sheet and loses the product page.
You fought for the placement. Then a shelf competitor's PDP claims a spec your product has shipped for two years, review themes drift retailer by retailer, and the AI assistants answering "best [CATEGORY]" name other brands. Ontevo benchmarks every product line against roughly 10 direct competitors and 25M+ market records, prices each gap in dollars, and drafts the fix.
The claim matrix, the dollar figure, and the drafted fix, per line.
A diagnostic engine that gives you a per-line performance view across the portfolio, then an agentic layer that drafts the PDP spec blocks, claim copy, and review responses for your team's approval.
Rank the portfolio
A dollar-priced Truth Card stack per line, so the category review starts with which line leaks most, backed with receipts.
Arm the line review
Walk in with the claim matrix and the dollar figure instead of a hunch about why share slipped.
Prioritize R&D and packaging
When the leak is a claim you can already make, the fix is copy. When it's a spec you lack, the card prices the case for the roadmap.
Watch the category shift
Benchmarks refresh against the same ~10 rivals, so a new claim on a competitor PDP surfaces as a new card, priced.
Distribution won you the shelf. The digital shelf is where the line leaks.
A division GM sees POS totals and share reports. Nobody on the team can say which spec claim, review theme, or search miss is draining a specific line, or what it costs per month.
Syndicated data reports the damage weeks late
Circana and NIQ tell you share moved. The competitor claim that moved it, the one now spreading across the line's ~10 shelf rivals' PDPs, never appears in the report.
Retailer scorecards grade your pages in isolation
Vendor portals flag your missing images and short titles. The rival spec block converting your shoppers two tiles over sits outside the portal entirely.
Review themes drift by retailer, and nobody reads them per line
An installation complaint clusters at one retailer, a packaging complaint at another. Each one predicts returns and lost reorders, and each one dies unread in a feed.
AI assistants now answer the category question
When a shopper asks an assistant for the best dimmer for a smart home, the answer names a short list of brands and cites its reasons. Whether your line makes that list is a question nobody in the division currently owns.
“Tell me which line is leaking, which claim or theme is causing it, and what it costs per month. Give me evidence I can put in front of the category review, and a drafted fix my team can approve. And do it without a six-month engagement.”
- The buyer's actual ask. No portal or panel answers it.
One engine for every line in the portfolio.
Diagnose the line, price the gap, draft the fix: one format across the whole portfolio.
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Built for the division that owns a P&L
The view syndicated data and retailer portals can't produce: each line benchmarked against its own ~10 shelf rivals, priced in dollars.
Built for the division that owns a P&L, sold through channels it can't see into.
Per-line Truth Cards
Each line benchmarked against its own ~10 shelf rivals, priced in dollars: the view syndicated data and retailer portals can't produce.
Outside-in by design
Public signals only: retailer PDPs, reviews, search demand, AI assistant answers. Zero integration with your ERP, PIM, or retailer systems.
Agents draft, your team approves
12 drafting agents write the PDP fixes, claim copy, and review responses a channel-marketing team would otherwise queue for a quarter.
Priced per line, month to month
$245 to $445 per line per month, self-serve. A consulting engagement asks for six months before the first finding.
It answers the question your portals can't.
Syndicated data reports share. Retailer portals grade your own pages. Review feeds collect. None of them names the claim, theme, or search miss draining a specific line, or what it costs per month.
Find wasted money in 30 days, or month two is free.
If we don't surface at least one gap worth more than your monthly plan, the next month costs nothing. No fine print. No hoops. We believe in what our agents find, and if they don't find value, you don't pay.
What division leaders ask first
No. The scan is outside-in and reads public signals: retailer PDPs, reviews, search demand, and AI assistant answers. Your first Truth Cards arrive with nothing connected.
Public signals only. No connection into your ERP, PIM, or retailer systems, and no customer PII. SOC 2 Type I is in progress; we will describe ourselves as certified on the day the report exists and no sooner.
One product line (or one brand inside the portfolio) is one entity, at $245 or $445 per month. Portfolios run under a master agreement from $1.5K/mo.
Yes. End users and specifiers research on the public digital shelf even when the transaction happens through a distributor, so the PDP claims, review themes, and AI answers still decide sell-through. The benchmark reads the same surfaces your channel customers do.
Month-to-month, per line. Free entry is the 60-second Rapid Scan and the Spec Gap Report on 3 hero SKUs; paid plans start when you add a line.
Built by operators from McKinsey product strategy & Yelp local search.
Our line won the spec sheet and lost the product page. A rival's PDP claimed a feature we'd shipped for two years, and nobody owned the question.
Wiring devices · big-box + electrical distribution
The claim matrix walked into the category review and did the arguing for us. The next dollar went to R&D, not trade spend.
Small appliances · multi-brand house
4 of 5 competitors claimed Metal Utensil Safe. We shipped it and never said it. That was the whole leak.
Cookware · Target, Amazon 1P, specialty retail
See the spec gap before the next category review.
Nominate 3 hero SKUs from one product line. We return Truth Cards with the claim matrix against the line's shelf competitors, the dollar figures, and the drafted fixes. Free, no credit card, and nothing in your systems to connect.
1. Submit 3 retailer PDP URLs for your hero SKUs.
2. We benchmark them against 25M+ records and the line's ~10 direct competitors.
3. Truth Cards back with the dollar leak and the drafted fix.