The Concept Generator ingests five upstream intelligence streams — wishlist mining, competitive spec gaps, price-value mapping, negative review themes, and packaging conversion data — and synthesizes them into concept cards ready for a contract manufacturer brief.

"I wish this had Ceramides" appearing in 40% of competitor reviews + only 12% of the cohort including Bakuchiol + airless pumps converting at 2x jar packaging = a specific, evidence-backed concept card with actives, concentrations, format, price point, and the exact consumer language for your PDP.

Every concept carries a Truth Card — confidence score, revenue impact, and the evidence trail. You review. You approve. You decide what goes to the manufacturer.